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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. This makes for a strong brand image that’ll remain on their minds. This makes for a strong brand image that’ll remain on their minds.

Branding 142
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Lexus Gains A Partner In Online Reputation Management

PYMNTS

A new category is starting to grow around this area of online reputation management, with Lexus one of the latest brand names to embrace it. The company announced yesterday (May 26) that it will partner with Widewail, an automotive reputation management and social media engagement solution.

Online 151
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NBCUniversal TV Launches Shoppable Ads

PYMNTS

NBCUniversal , owned by Comcast , will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. In addition, ads can receive more boosts on social media.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015. percent increase in sales this year.

Mobile 188
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The Buyers: Generation Z’s Shopping Preferences

PYMNTS

The buying power of Gen Z comes out to $44 billion, according to an IBM and National Retail Federation study. Its research showed that 69 percent of Gen Zers are interested in making purchases trough social media. Get ready, retailers.

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The Buyers: Studying Chinese Consumers’ Online Interactions

PYMNTS

A byproduct of incorporating connectivity into just about any activity is how social media affects regular interactions. It can be difficult to discuss the digital effects without looping in social media. For the Chinese buyer in particular, social media engagement and online shopping activities takes on a unique avenue.

Study 119
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Why Phishers Like B2B

PYMNTS

Other figures from the first quarter of 2018 show that 299 brands suffered phishing attacks during that period, up about 15 percent quarter over quarter. Those attacks include targets from a “more diverse set of brands” than in the recent past, with cloud storage providers now appearing in the top 10 most targeted during Q1.

Survey 111