Remove Branding Remove Mobile Remove social media Remove User Experience
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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase.

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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

The mobile TV platform seemed to have it all. Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. Why did it lose everything?

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How Fake Reviews Undermine Restaurants’ COVID-19 Responses

PYMNTS

Months of social distancing guidelines, stay-at-home orders and dine-in bans have crippled quick-service restaurant (QSR) revenue streams, with experts predicting the space will lose $240 billion by the end of 2020. Shifting To Mobile Ordering And Delivery.

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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

According to a recent restaurant industry survey , millennials are twice as likely to place an advanced order via a mobile device, and 62 percent have placed a digital order with a restaurant in the past six months. We’ve seen the shift to mobile ordering and mobile pay,” Kennedy told PYMNTS in a recent interview.

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Making The Swych From Plastic Gift Cards To Mobile, Digital Ones

PYMNTS

But not brand. As to how mobile changes gifting, Jain noted that mobile has “absolutely brought a whole new dimension to gifting. And, he noted, the integration of things like location-based services can remind these users of when to use their gift cards. Gift cards may seem a logical answer. Therein lies a conundrum.

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The growing interest in digital banks

Insights on Business

Recently, new digital technologies – driven by cloud, mobile, social media and analytics – have significantly lowered entry barriers and put customers much more at the center of the banking relationship. Wary of alienating existing customers, they do not want to alter their current branding.

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The Challenges of the New Neo Bank

Celent Banking

GoBank recently announced that it was going to stop allowing account opening via the mobile device. Users will now have to purchase an account opening “kit” from a store, adding significant friction to the process. Indeed some of them have already begun offering digital services through a separate digital brand.