South State Correspondent

MARCH 23, 2022

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221

Branding social media Strategy Data 221

PYMNTS

NOVEMBER 17, 2016

Social media has taken on a life of its own — so much so that a new survey finds a lot of consumers value their life online at $100,000 to priceless. That may be particularly scary since Forbes reported that Mark Zuckerberg of Facebook got his social media accounts hacked for the third time in 2016.

social media 100

social media Security Company Survey 100

Perficient

SEPTEMBER 8, 2020

Gifs grab the viewer’s attention – if a person is scrolling through social media posts and sees movement or animation, they are more likely to stop and check it out. Though gifs have conventionally been traded between social media users, they have become a go-to marketing tool for modern companies appealing to modern audiences.

social media 348

social media Branding Video Marketing 348

PYMNTS

FEBRUARY 25, 2020

Mobile Cards: Make or Break? One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers.

Mobile 153

Mobile Cards social media Survey 153

PYMNTS

DECEMBER 8, 2020

Mobile ordering. Whatever your nickname for noshing, the competition between food apps is sizzling right now, as our favorite quick-service restaurant (QSR) and fast casual brands compete for delivery dollars. 1 after news it’s being acquired by Inspire Brands. It goes by many names. Nudging to No. Nudging to No.

Mobile 142

Mobile social media Branding Bitcoin 142

PYMNTS

JUNE 18, 2018

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108

Branding Online social media Retail 108

PYMNTS

JUNE 12, 2020

Snap has rolled out a large array of new features for popular social media app Snapchat, including Snap Minis, which allow brands to offer new ways to connect on the app, and new augmented reality features, the company said on Thursday (June 11). The popular social media app said Minis are

social media 132

social media Tools Branding Company 132

PYMNTS

APRIL 10, 2019

With more consumers than ever interested in fulfilling all their financial needs on mobile, both legacy banks and FinTech firms are focusing on creating digital-only banking services, designed to catch and keep customers using their smartphones to bank. An Inside Look at Chase’s Mobile Banking Approach.

Mobile 185

Mobile Digital Banking social media Strategy 185

PYMNTS

JULY 10, 2020

Using mobile apps to order ahead and pickup in-store has become much more popular during the health crisis, but the jump in online orders has prompted a corresponding rise in online fraud. Mobile Order-Ahead Developments Around The World. Mobile Order-Ahead Developments Around The World.

Mobile 162

Mobile social media Report Fraud 162

PYMNTS

APRIL 25, 2017

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns.

social media 116

social media Mobile Data Marketing 116

PYMNTS

MARCH 19, 2019

Instagram , the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. based mobile users. Digiday pointed out that the brands that are taking part in the pilot are among the most popular ones on Instagram.

social media 189

social media Branding Video Report 189

PYMNTS

JANUARY 17, 2020

Some have become so popular that they even have fan pages on social media platforms. However, there is one shopping channel in which BNPL may be able to help retailers and additional providers generate much more revenue: mobile. BNPL Could Solve Mobile Shopping Hardships .

Mobile 130

Mobile social media Retail Study 130

PYMNTS

OCTOBER 5, 2018

The news of this possible change in privacy setting comes as Instagram steps up its efforts to bring commerce onto its social media network. The social media platform is also expanding shopping options within its Stories feature.

social media 151

social media Mobile Data Regulation 151

PYMNTS

DECEMBER 15, 2020

Merchants must constantly reevaluate their customer-targeting efforts to suit the latest commerce developments, and many are pivoting from brick-and-mortar advertising to focus their outreach online or via social media channels. These trends are in turn ratcheting up the number of customers who are moving to new brands.

Payments 236

Payments social media Branding Study 236

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

PYMNTS

DECEMBER 4, 2019

But they are also increasingly tapping into the social media platform to sell products as well, The Wall Street Journal reported. Serena Williams and her S by Serena fashion brand rolled out a new sequin jacket on Nov. As it stands, Instagram is making commerce a big priority as shoppers turn to mobile devices for shopping.

social media 132

social media Los Angeles Branding Maine 132

PYMNTS

SEPTEMBER 9, 2020

She said a “trust halo” that surrounds the payment product often acts as a boost for other brands. She said this has been critical to Amazon Pay’s success as a payment solution for merchants selling off Amazon.com. What we’re providing is that very familiar, trusted, safe checkout experience,” Wenzel said. It’s predictable.

Branding 220

Branding Online Retail social media 220

Perficient

APRIL 20, 2023

prefer to bank via a mobile app or website. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S.

Marketing 294

Marketing Marketing Strategies social media Strategy 294

PYMNTS

DECEMBER 11, 2018

In an effort to tap into incremental revenue and store visits, fabric and craft retailer JOANN Stores is teaming up with mobile location platform Teemo. JOANN Stores was looking for a mobile solution as both consumers and the retail industry as a whole are moving to a mobile-first mindset.

Mobile 122

Mobile social media Retail System 122

PYMNTS

NOVEMBER 14, 2018

This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers. In addition, mobile advertising accounted for 63 percent of the total, compared to 54 percent during the same period last year.

social media 144

social media Online Video Mobile 144

Bank Innovation

FEBRUARY 6, 2019

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170

Branding Industry social media Operations 170

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch.

Branding 100

Branding social media Video Retail 100

Perficient

NOVEMBER 3, 2020

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

social media 332

social media Google Branding Training 332

PYMNTS

MAY 12, 2016

Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

OCTOBER 22, 2020

Beauty is in the eye of the beholder, which is why today’s brands typically stock or share dizzying arrays of products that appeal to different tastes. They can also use their mobile wallets or traditional credit cards when they get to checkout. “I Omnichannel, Options And Social Media.

social media 200

social media Retail Online Mobile 200

PYMNTS

JUNE 14, 2019

Still, that seems so old-fashioned in this digital age — at least according to Andrea Chavez, Founder of Pawscout , a company whose signature product is a Bluetooth-enabled tag that not only helps pet owners find their wayward pets, but gives them access to other digital and mobile services. Social Media Aspect.

social media 194

social media Retail Community Mobile 194

PYMNTS

FEBRUARY 16, 2018

Consumers may have to scroll through many social media channels or product reviews to make an informed decision, after all. Enter Shping , an Australian startup seeking to change the way consumers research products — and the way brands market them. In those cases, brands pay a website for access to their audience.

Branding 102

Branding social media Google Retail 102

PYMNTS

AUGUST 9, 2019

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . while showcasing Younique’s premium brand of cosmetic accessories. while showcasing Younique’s premium brand of cosmetic accessories.

social media 136

social media Tools Branding Analysis 136

PYMNTS

SEPTEMBER 21, 2020

Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. percent of respondents in an early March survey said they were using their mobile devices to shop more often. The mobile linchpin .

Retail 243

Retail Online social media Mobile 243

PYMNTS

APRIL 7, 2017

New research from RiskIQ revealed that mobile app users in the U.K. consumer identities and devices are at risk due to the combination of poor security awareness and an increasing demand for mobile apps. Unlike businesses that are becoming increasingly mobile security savvy, many consumers remain unaware and vulnerable.

Mobile 100

Mobile social media Survey Security 100

Social Assurance

SEPTEMBER 25, 2020

Each social media site has different image sizes and dimensions for its users’ profiles and content. Below you’ll find important information about image sizes for popular social media sites. Below you’ll find important information about image sizes for popular social media sites.

social media 24

social media Branding Resources Tools 24

PYMNTS

JANUARY 24, 2018

a company that has developed a mobile app that monitors, organizes and keeps track of grocery needs. On its website, the company lists open positions for a software development engineer, an NLP engineer and a social media content editor. Enter Chefling Inc. ,

Branding 121

Branding social media Samsung Software 121

PYMNTS

AUGUST 31, 2016

How consumers interact and respond to celebrities pitching branded products in China is very different than the way consumers in the U.S. do, but a new study takes a look at how brands are using popular Chinese celebrities as influencers to reach potential customers. A celebrity in China will have relationships with 10 to 20 brands.

Branding 100

Branding Study social media Millennials 100

Perficient

OCTOBER 29, 2020

The mobile TV platform seemed to have it all. Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. Motivation ranges from high to low, expressed as pairings of pleasure/pain, hope/fear, and social acceptance/rejection. Why did it lose everything?

US 294

US social media User Experience Digital Strategies 294

PYMNTS

OCTOBER 22, 2018

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. While Nike remained the number one retail brand among teenagers, Vans saw a “staggering gain,” and there was a “rebalancing toward Adidas.”

social media 143

social media Survey Branding Apple 143

Bank Innovation

FEBRUARY 23, 2016

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. When we think of cool, James Dean doesn’t immediately come to mind. The app Songsterr does.

Branding 150

Branding Innovation Fintech social media 150