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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. The expectations-meeting business is notoriously tricky. This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant.

Meeting 309
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How Brands Can Turn B2B Buying Into A Positive Experience

PYMNTS

As more manufacturers and other sellers migrate their sales strategies online, they're seeking to please online shoppers the same way Amazon has done for individual consumers. For brands and their manufacturers, Amazon can be a powerful influence. But B2B eCommerce is not the same beast as B2C. It is their job. 1 priorities.

Branding 269
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Mobile Game Shows Offer Brands Prized Millennial Viewers

PYMNTS

Millennials are a force to be reckoned with, as they are made up of approximately 90 million individuals with significant spending power: By 2030, their aggregate annual income is projected to be more than $4 trillion. Gravy’s CEO Brian Wiegand thinks of it as “QVC meets Price is Right.” Attracting Millennials.

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The Millennial-Driven Evolution Of Jet.com

PYMNTS

Walmart is energizing its Jet.com engines to power the online eCommerce site that it acquired two years ago. To get more millennials on board, the Bentonville, Arkansas-based retailer is rolling out offerings designed to attract younger, well-to-do consumes in urban areas. Private Labels and Brand Resellers.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

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Target To Sell Flamingo Razors To Court Millennial Shoppers

PYMNTS

National retailer Target is expanding the number of brands it carries in stores, inking a deal with Flamingo, the women’s body care product maker created by Harry’s, the shaving startup. It also marks the first time the Flamingo brand will be carried in a physical store. As of Monday (Feb.

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Retailers Seek New Digital Places To Meet Consumers As Spending Patterns Change

PYMNTS

The past several months have been largely defined in the retail world by merchants and brands making quick digital pivots to stay afloat in an environment that’s gone from “digital sometimes” to “digital mostly.”. When selling online became the only game in town, retailers across the board got very seriously digital overnight. “It

Retail 142