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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Vans Skates Into LA With Community-Driven Concept

PYMNTS

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The 20,000-foot store will be called “Market by Macy’s.”

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How Dr Pepper Took Its Brand Into Its Own Hands For Walmart

PYMNTS

Walmart and the Dr Pepper Snapple Group helped each other solve an interesting conundrum recently: In an increasingly digital- and mobile-focused retail age, the two partnered together to help bridge the gap between brands and retailers to benefit consumers. The best source of that content is the brands we work with.

Branding 101
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Can Lime Make Consumers Feel Safer About Scooters And Bikes?

PYMNTS

Scooters are so retro that they are almost brand new. The news came on the same day that the San Francisco-based scooter-sharing company launched a pilot program in Tacoma, Washington, and less than one month after a 24-year-old Dallas, Texas man fell off the scooter he was riding and died from blunt force injuries to his head.

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Target’s Rapid Reset

PYMNTS

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.

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Economic Nexus Laws’ Unexpected Impacts On Restricted Substance Retailers

PYMNTS

Companies in states with low to no tobacco taxes — such as Florida, North and South Carolina, Texas and Virginia — have enjoyed the financial advantages of these lower costs of doing business, which have given them resources for better boosting their online presences. Tax support as competitive advantage .

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2020 GonzoBanker Awards

Gonzobanker

times tangible book for the attractive geographic footprint of BBVA weeks before the COVID vaccine starts to ship should spell accretion and strong future strategic positioning for PNC, especially in Texas where a brain drain from California led by Elon Musk will continue. The Tiny Bank that Did It Award UBank of Texas. To all the I.T.

Idaho 181