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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers. Consider the evolution of eBay.

Branding 472
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How Retailers Can Ride The Rise Of Mobile Wallets

PYMNTS

Mobile payments have long been billed as the next big thing. Starting with the release of Apple Pay in 2014, there was a veritable rush of proprietary mobile wallets sent to market, a host of “. In the pre-pandemic world, mobile wallets struggled to get all the way up to a 1 percent penetration rate among consumers.

Mobile 289
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Why Amazon Created A Separate Brand For Designer Fashion

PYMNTS

Whether that comes in the form of video, live chats or being on a first-name basis with a personal retail adviser, it’s all about personalization and the relationship. . You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand.

Branding 328
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David’s Bridal Teams With Popwallet For Marketing Via Mobile Wallets

PYMNTS

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet. The retailer, which has over 300 retail locations throughout the U.S., This is another step in providing exactly what she wants.

Mobile 169
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Shogun Brings Big Retail Tech To Digital-First Retailers

PYMNTS

Some retailers are just excellent about telling stories about themselves and about the products that they're selling,” Taylor told PYMNTS. If brands want to get online, and you want to have something that looks bespoke, that’s typically going to mean paying a developer or paying an agency quite a bit of money.

Retail 226
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Digital dragon: Navigating Asia’s digital banking market

Accenture

Underpinned by mobile, digital and open data, established brands and new entrants alike are redefining banking for customers who will seldom set foot in a physical branch. Instead, retail customers and small- and medium-sized enterprise (SME) clients will use digital ecosystems to help….

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Text Appeal: SMS Helps Retailers Connect During Pandemic

PYMNTS

The digital shift will include mobile commerce. As retailers, especially those marked non-essential, move to digital commerce platforms they’re also finding new ways to stay in touch with customers during the pandemic. Yotpo specializes in bringing consumer outreach, reviews and analytics to direct-to-consumer (D2C) brands.

Retail 176