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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. Firms such as eBay and Lyft, and many other online firms, have pursued this strategy and successfully expanded their core business.

Branding 472
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Stetson Revamps Online Shopping Website, Brand Identity

PYMNTS

With its first visual update in more than two decades, iconic American lifestyle brand Stetson is sporting a new online shopping experience and modern identity revamp. The revamped brand identity comes with a refreshed website, which is made optimal for mobile and chockful of product history.

Branding 151
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How Online Platforms Are ‘Gamifing’ Mobile Bill Payments

PYMNTS

It’s about monetizing the attention of that consumer and turning that into a way to defray the costs of their phone bill while discovering new and interesting brands, apps and advertisers.”. Drilling down into Adfone’s core market — prepaid mobile phone users — Boroff said “many people in the U.S. its current markets.

Mobile 201
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Brands Stretch Their Legs Online

PYMNTS

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a “trust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220
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Online Brands Focus On Mobile For Custom Children’s Eyeglasses

PYMNTS

The whole experience can be completed on their mobile phone. The Custom Eyeglass Market. Beyond Fitz Frames, King Children is another player looking to serve the market with custom glasses. He added that the market is particularly unique, as “this is a generation that almost doesn’t remember the world without a smartphone.”.

Branding 134
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Mobile Order-Ahead Sector Goes All-In On AI

PYMNTS

Artificial intelligence (AI) in mobile food ordering: tantalizing. That’s a silly simplification of the very serious matter of what AI is doing for the restaurant sector, among others, as online ordering becomes a way of life and not just a lockdown relic. Advanced AI Makes Systems Smarter.

Mobile 289