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Embedded Finance: Bolstering Brand Experiences

Perficient

When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. Firms such as eBay and Lyft, and many other online firms, have pursued this strategy and successfully expanded their core business.

Branding 472
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Stetson Revamps Online Shopping Website, Brand Identity

PYMNTS

With its first visual update in more than two decades, iconic American lifestyle brand Stetson is sporting a new online shopping experience and modern identity revamp. The revamped brand identity comes with a refreshed website, which is made optimal for mobile and chockful of product history.

Branding 151
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Will bank brands survive in this digital world?

Chris Skinner

We were having a debate about brand loyalty in a mobile world. The discussion began with talking about how it used to be complex with dealing via branch and call centre; then it was branch, call centre and online; now, it’s branch, call centre, online and mobile. appeared first on Chris Skinner's blog.

Branding 361
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The Need for Speed: A Product Approach for Mobile Apps

Perficient

The brands that can operate with speed and agility win in this environment. As consumers rely on their mobile devices now more than ever, mobile device and mobile app usage is surging. . A responsive and resilient mobile product strategy is a must in these conditions. The winners in this environment move fast.

Mobile 502
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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard. While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing.

Mobile 294
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Brands Stretch Their Legs Online

PYMNTS

One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram , and, if successful, could forge a path for brands that want to sell directly to online consumers. This format created urgency and exclusivity for would-be shoppers — a key tactic for brands and retailers alike to increase conversion.”.

Branding 108
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How Online Platforms Are ‘Gamifing’ Mobile Bill Payments

PYMNTS

It’s about monetizing the attention of that consumer and turning that into a way to defray the costs of their phone bill while discovering new and interesting brands, apps and advertisers.”. Drilling down into Adfone’s core market — prepaid mobile phone users — Boroff said “many people in the U.S.

Mobile 201