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The Formula For Brand Affinity Marketing To Make Your Bank Go Viral

South State Correspondent

What ensued was an out-of-the-box brand affinity marketing tactic that banks can use to promote their brand today. Creating a Brand Affinity Marketing Solution. The bank marketing lesson – figure out the persona of your customer base, who can influence them, and how to activate them. Yes, the NFL.

Branding 195
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Crafting An (Online) B2B Market For Retailers

PYMNTS

To that end, in Europe, Czech firm Nulisec has debuted an online B2B marketplace focused on European retailers β€” geared toward improving sales and procurement processes. In an interview with PYMNTS, CEO Lukas Pham said online marketplaces address several pain points. β€œAt Subsequent markets will include Poland and Slovakia.

Online 195
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. The expectations-meeting business is notoriously tricky. This idea underscores the natural forces at work as brands battle to keep pace with customer expectations and stay relevant. Signals that Shape Desire. What’s Next?

Meeting 309
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

There are many ways to mark the massive shift to digital that’s happened in the past six months, from baby boomers who’ve moved online after favoring real-world shopping to merchants who’ve made a hard shift toward digital and omnichannel. She said a β€œtrust halo” that surrounds the payment product often acts as a boost for other brands.

Branding 220
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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. And this week, Burger King was that brand.

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Branding your accounting firm online

Abrigo

Many of the world’s biggest brands have interesting back stories to their famous names and slogans. Pepper was created in a drugstore and the brand got their household name from the father of a girl the owner of the store was once in love with. Your online first impression begins with your website. Is it easy to navigate?

Branding 170
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Amazon Launches Online Pharmacy In Bengaluru, India

PYMNTS

Amazon India has added an online pharmacy to its offerings in Bengaluru, one of the nation’s largest cities with a population of nearly 12 million. This is particularly relevant in present times as it will help customers meet their essential needs while staying safe at home.”. Amazon started moving into the health space in 2017.

Online 194