Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness
PYMNTS
JULY 2, 2020
Less than 30 percent of credit union decision-makers say their CUs prioritized loyalty innovations in the past three years, however, ranking the priority behind fraud management, real-time payments, digital wallets and other initiatives. percent of CU members in the survey said they would prefer their CUs to not innovate at all, while 76.3
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