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Paid social media’s place in your marketing strategy

Independent Banker

To harness the power of social media as an effective marketing tool, community banks should consider how paid social could amplify their digital reach. In a nutshell, paid social can drive website traffic, promote engagement, boost brand recognition and generate leads for businesses of all kinds. Vanessa Hanson, ICBA. Englund agrees.

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

Add more resources, and you get more customers. As mentioned above, it takes focus away from creating a brand and a value proposition in a product. The branch thinks about increasing deposits, and Treasury Management thinks about growing treasury management. It is easy to understand. Funnels Create Strategic Confusion.

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How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

Digital listings help you drive traffic to your branches, increase your brand’s awareness, and offer more opportunities for your customers to find the information they need. These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. With rates rising and the cost of funding pressure mounting, a common theme was to spend more resources capturing small business and corporate deposits.

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Content Marketing 101 for Financial Brands

Social Assurance

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity?

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Finastra welcomes Lynne Biggar to Board of Directors

Bobsguide

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. What is a Content Marketing Strategy? How to Create Your Content Marketing Strategy.