Perficient

DECEMBER 4, 2020

It may seem tricky molding these two together, but shifting the focus towards understanding and serving your consumers is the main priority. In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Understanding Customers and the Experiences They Demand.

Customer Experience 309

Customer Experience social media Branding Retail 309

PYMNTS

SEPTEMBER 19, 2016

Behind most every Main Street success story is opportunity-seeking passion and a willingness to risk it all to make the business succeed. “I wouldn’t be here if it were Subway or Dunkin’ Donuts or a more established brand,” D’Alessio said. Main Street’s Social Sweet Spot.

Maine 100

Maine Boston social media Washington 100

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

social media 118

social media Retail Tools Examples 118

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe. The Sharper Image Idea.

Branding 101

Branding Retail New York Groups 101

PYMNTS

DECEMBER 5, 2018

Those issues were the main topics during a recent discussion between Gossart and Karen Webster for the latest edition of the PYMNTS Matchmakers podcast series. When asked to explain the Goodworld model, Gossart told Webster that “we are a social payments platform, but really a payments facilitator.” Payments Facilitator.

social media 187

social media Online Maine Payments 187

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

social media 124

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Social Assurance

JULY 27, 2021

Since Facebook, there have been only a few main players in the social media game. It’s rare to see a new social platform launch and be competitive with these main players in the social space. Enter: Clubhouse ; the exclusive, audio-based chatroom social app. I don’t have video or audio content!

social media 15

social media Branding Video Strategy 15

PYMNTS

DECEMBER 12, 2019

To open 14 locations through next year, brand incubator and shopping website Verishop made a deal with U.S. Aside from being an online marketplace where consumers can buy from trendy apparel brands such as LoveShackFancy and Vince, the company has chosen to roll out some of its own brands. mall owner Unibail-Rodamco-Westfield.

Los Angeles 131

Los Angeles San Francisco social media Millennials 131

PYMNTS

AUGUST 3, 2020

Pivoting business models have been the hallmark of some major changes, including the complete reconfiguring of companies such as Zara and Nike and luxury brands like Ferragamo and Moncler. On Friday (July 31), the company opened a new concept store in Shenzhen, China, which is an important market for the brand.

social media 125

social media Retail Innovation Branding 125

BankNXT

JANUARY 5, 2018

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. What are some tools I encourage my students to use for personal branding? This is a great service as well to be able to monitor your own brand, but also competitors and key words.

Branding 44

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PYMNTS

MARCH 28, 2016

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. That’s according to new research from Sacunas, which found that a new generation of professionals is shaping the evolution of eProcurement.

Millennials 100

Millennials social media Survey Case Study 100

PYMNTS

NOVEMBER 19, 2019

Its main competitors are Wix.com and GoDaddy.com. In October, it purchased Unfold, which is an app that allows users to create stories throughout all social media platforms. “As Whether building a business or personal brand, social media is a place where many creators get started before launching a website.

social media 100

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PYMNTS

SEPTEMBER 30, 2019

From going live on Instagram to designing shirts with our fans to posting Stories around the office, Instagram is the main place we connect with our fans,” he said. “We More than a third of users have bought something using their phone, and they’re 70 percent more likely to buy something than people who don’t use the social media site. .

social media 101

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PYMNTS

JULY 30, 2019

With its aggressive use of social media as well as its popular sweat-proof clothing, Under Armour has fought an uphill battle to stand out in a space that has been dominated by Adidas AG and Nike Inc. In its main quarterly report, however, the brand did not break out sales of particular lines. for many years.

America 129

America social media Branding Maine 129

PYMNTS

JULY 17, 2017

Facebook has just about maximized the amount of money it can make from people scrolling their newsfeeds, so the social media giant is shifting its ad placement focus to sister platforms WhatsApp, Instagram and most recently, Messenger. That Click To Message model is one of the main types of ads people will see.

Strategy 107

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PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

social media 110

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PYMNTS

OCTOBER 9, 2020

He said “the older generation that couldn't [use technology] or is not willing to shop in stores is also adopting digital” — one of the main reasons the adoption of eCommerce has accelerated so much this year. But while cross-border barriers have come down, brand-building is still challenging.

social media 295

social media America Online Branding 295

Social Assurance

MARCH 30, 2018

The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media is critical for a brand’s awareness. However, as with everything, there are certain codes of conduct for every brand to follow.

social media 12

social media Branding Video Analytics 12

PYMNTS

JULY 13, 2016

About three-quarters of Gen Zers also like to shop in stores that provide an “engaging in-store experience,” so think brands like Forever 21 or Urban Outfitters. 81 percent said they would drop their favorite brand if they found a similar product at a better value or higher quality.

Study 100

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PYMNTS

JUNE 18, 2019

The new developments show, among other things, the importance of social media — and also prescriptions — when it comes to capturing the dollars of pet owners, who are always a steady source of both digital and physical commerce. One of the latest developments comes from a company called Pawscout. Better Pet Tag.

Retail 122

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Social Assurance

JANUARY 31, 2017

Social media has provided a new platform for these interactions to take place at an accelerated rate; however, the purpose of social media sometimes becomes misguided. With the variety and number of accounts covering social media, an “arms race” erupted with these accounts vying to attract the most number of followers.

social media 12

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PYMNTS

AUGUST 26, 2019

The brand they created was called Herbivore Botanicals. Today, the brand is very different than the soap-making operation that was formerly run out of its founders’ kitchen. Herbivore identifies as a prestige skincare brand that sells a lot more than just soap.

social media 109

social media Branding Capital Millennials 109

PYMNTS

FEBRUARY 24, 2017

Women between ages 18 and 34 are the main buyers, spending nearly $13 billion in the cosmetics industry each year. Fabian Garcia, president and CEO of Revlon, said the new brand-centric structure enables the company to leverage the strength of its iconic brands and better serve beauty consumers.

Millennials 121

Millennials social media Strategy Branding 121

PYMNTS

JANUARY 23, 2020

According to Flow CEO Rob Keve, advances in social media and the way things are marketed throughout platforms have made it easier for direct-to-consumer (DTC) brands to reach customers. Solving that problem is among the main tasks of cross-border retail innovation and disruption in this brand new decade.

Retail 151

Retail social media Branding Trends 151

PYMNTS

OCTOBER 31, 2018

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? Do they add value or are they frivolous marketing ploys? As we will demonstrate, the answer depends on the use case.

Retail 173

Retail Report social media Samsung 173

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 127

Retail social media Online Mobile 127

PYMNTS

JULY 10, 2020

Bad actors are trying numerous scams to take advantage of customers using digital and mobile channels for the first time, including setting up false accounts and restaurant brands online to drain consumers’ funds. It is also redesigning its stores to better prepare orders that come both from digital channels and in-store customers.

Mobile 162

Mobile social media Report Fraud 162

PYMNTS

JULY 11, 2016

Participants could use Visa’s APIs to create a payment solution, leverage social media channels to engage people at Visa-sponsored events or persuade Visa cardholders to go cardless. helps brands build and manage chatbots that consumers can use to transact inside popular messaging apps. Humanizing The Brands. In the U.S.

social media 100

social media Branding Retail Meeting 100

Social Assurance

NOVEMBER 25, 2020

A time for food, in-person or virtual family interactions, and conversations about the latest politically charged social media app. But what is it – and what does this social media site mean for your financial brand? And how should your financial brand prepare? How is it different? What is it?

Branding 15

Branding social media Risk Management Management 15

PYMNTS

APRIL 22, 2019

That’s reportedly the case when it comes to luxury retail brand Gucci. The change in behavior is due, in part, to social media sites such as Instagram. These platforms bring urgency to fashion and serve as a newsfeed for brands. Millennials could be helping to bring new life to call center commerce. That compares to 3.8

Millennials 158

Millennials New York City social media Branding 158

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 114

Retail social media Online Mobile 114

PYMNTS

OCTOBER 21, 2016

And what’s out these days is luxury brands’ sales growth. Experts at Bain say this is “the new normal,” citing certain main focus points as to the way spending is changing. But the brands are still trying to gain those spenders’ loyalty, namely through technology. percent of all website traffic, led by Facebook at 3.4

Report 100

Report Study social media Branding 100

PYMNTS

MAY 12, 2016

The Kitewheel study looked at data from over 1 billion real-time, cross-sector brand and customer interactions, captured via Kitewheel’s Customer Journey Hub. What were the main takeaways from the study? As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email.

Mobile 100

Mobile social media Study Branding 100

PYMNTS

AUGUST 29, 2018

Our ambition is to expand our supply chain ability to the whole world — to connect any brand, any goods and any consumer globally,” Liu said in an interview. has Twitter, Instagram and Facebook — a lot of social media,” said Liu, adding that he wants to partner with social networks. and Southeast Asia.

Google 100

Google social media Maine Operations 100

PYMNTS

MARCH 20, 2020

Main Street USA Was Healthy In February, But Coronavirus Is The Wild Card. The newest data from the Main Street Index indicated that small and medium-sized businesses (SMBs) have seen steady growth in business formation, wages, and hiring. Can The New England Patriots Brand Survive Losing Tom Brady?

Technology 181

Technology Apple New York City social media 181

PYMNTS

SEPTEMBER 14, 2018

Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. La Ligne’s main area of focus, according to Howard, is building their brand cautiously – and with an eye toward being profitable and scalable.

Retail 134

Retail Innovation Branding social media 134

PYMNTS

NOVEMBER 23, 2018

Indeed, that is one of the main ideas behind Instagram ’s recent move to offer three new ways for users of the Facebook-owned photo-sharing social media platform to discover products. Instagram users can also now shop in videos from the brands they follow. Window Shopping.

social media 163

social media Mobile Branding Retail 163