PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

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social media Retail Tools Examples 118

PYMNTS

JULY 2, 2018

Direct-to-consumer advertising on Facebook has reportedly hit a rough patch, with spending by brands decreasing there. The trend comes at a time when brands are facing other changes on the social media site. That’s not the only recent news that involves brand and Facebook. Unwanted Transparency.

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PYMNTS

DECEMBER 15, 2016

A lady may never reveal her age, but the beauty market can likely brag about its appeal with younger generations. More and more, the beauty industry has become ruled by millennials , women between the ages of 18 and 34 being the main buyers, according to a survey by TABS Analytics. percent.

Millennials 100

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PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe. The Sharper Image Idea.

Branding 101

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PYMNTS

AUGUST 3, 2020

Pivoting business models have been the hallmark of some major changes, including the complete reconfiguring of companies such as Zara and Nike and luxury brands like Ferragamo and Moncler. On Friday (July 31), the company opened a new concept store in Shenzhen, China, which is an important market for the brand.

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PYMNTS

JULY 30, 2019

With its aggressive use of social media as well as its popular sweat-proof clothing, Under Armour has fought an uphill battle to stand out in a space that has been dominated by Adidas AG and Nike Inc. Under Armour has been spending more to bolster its international market online offerings as well as open stores. for many years.

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BankNXT

JANUARY 5, 2018

I am going to be starting my fifth year teaching social media at UofL, and launching my new Advanced SM strategy class as well this term. What are some tools I encourage my students to use for personal branding? I have been impressed not only with the content marketing efforts from Talkwalker, but also their platform.

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PYMNTS

SEPTEMBER 30, 2019

Streetwear company Chinatown Market President Dan Altmann said the new feature is an intuitive way to do business. . From going live on Instagram to designing shirts with our fans to posting Stories around the office, Instagram is the main place we connect with our fans,” he said.

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PYMNTS

OCTOBER 9, 2020

He said “the older generation that couldn't [use technology] or is not willing to shop in stores is also adopting digital” — one of the main reasons the adoption of eCommerce has accelerated so much this year. sellers to seek toeholds outside of America, taking advantage of an opportunity to boost business in markets with less competition.

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social media America Online Branding 295

PYMNTS

OCTOBER 16, 2019

The social media site faced accusations that its ad-targeting platform — which allows ad buyers to select what demographic groups they want to target with their advertisements — was allowing and encouraging financial institutions (FIs) to violate non-discrimination provisions of the Fair Housing and Truth in Lending Acts.

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PYMNTS

AUGUST 26, 2019

With the recent global explosion in skincare and wellness products, there are all kinds of stories of how various entrepreneurs wound their way into the market. The brand they created was called Herbivore Botanicals. Today, the brand is very different than the soap-making operation that was formerly run out of its founders’ kitchen.

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PYMNTS

FEBRUARY 24, 2017

is looking to make a marketing statement in the eyes of eCommerce shoppers as part of a larger reinvention push. Digital is so important to us as a company,” said Eunice Byun, vice president of global digital marketing. Women between ages 18 and 34 are the main buyers, spending nearly $13 billion in the cosmetics industry each year.

Millennials 121

Millennials social media Strategy Branding 121

PYMNTS

JULY 13, 2016

Gen-Z shoppers, defined as those between the age of 14 and 19, are about to become the most coveted demographic in all of retail, according to a study entitled “The Next Generation of Retail” by retail marketing firm Interactions. Other interesting findings of the survey, which involved 2,000 U.S.

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PYMNTS

OCTOBER 31, 2018

Before jumping head first onto the AR bandwagon, though, retailers need to ask themselves: How do AR features like these build up the brand names of the retailers that use them? Do they add value or are they frivolous marketing ploys? As we will demonstrate, the answer depends on the use case.

Retail 173

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Social Assurance

MARCH 30, 2018

The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media is critical for a brand’s awareness. However, as with everything, there are certain codes of conduct for every brand to follow.

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PYMNTS

MAY 12, 2016

Case in point: While most marketers recognize that mobile devices are one of the most powerful channels for engaging with consumers on their path-to-purchase, many are still not getting the most out of the channel. What were the main takeaways from the study? From 2014 to 2015, app-based consumer interactions grew 10 times.

Mobile 100

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PYMNTS

JANUARY 23, 2020

According to Flow CEO Rob Keve, advances in social media and the way things are marketed throughout platforms have made it easier for direct-to-consumer (DTC) brands to reach customers. Solving that problem is among the main tasks of cross-border retail innovation and disruption in this brand new decade.

Retail 151

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PYMNTS

OCTOBER 21, 2016

And what’s out these days is luxury brands’ sales growth. Experts at Bain say this is “the new normal,” citing certain main focus points as to the way spending is changing. But the brands are still trying to gain those spenders’ loyalty, namely through technology. percent of all website traffic, led by Facebook at 3.4

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PYMNTS

JULY 11, 2016

Participants could use Visa’s APIs to create a payment solution, leverage social media channels to engage people at Visa-sponsored events or persuade Visa cardholders to go cardless. helps brands build and manage chatbots that consumers can use to transact inside popular messaging apps. Humanizing The Brands. In the U.S.

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Social Assurance

JANUARY 31, 2017

Social media has provided a new platform for these interactions to take place at an accelerated rate; however, the purpose of social media sometimes becomes misguided. With the variety and number of accounts covering social media, an “arms race” erupted with these accounts vying to attract the most number of followers.

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PYMNTS

MARCH 19, 2018

The company maintains a collection of a few thousand timepieces from more than 30 brands, and members can experiment with different styles without having to make a long-term commitment to a particular watch. The Market and Millennials. But beyond the short-term unease, there is a long-term anxiety clouding the retail market.

Millennials 146

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PYMNTS

SEPTEMBER 13, 2019

Though the vast majority of fine jewelry on Earth is designed to be worn by women, as a product it is often marketed to men. Three-quarters of the shoppers on the site are women buying for themselves, and about three-quarters of those women are millennials who passed the brand name around social media early in the firm’s evolution.

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Social Assurance

NOVEMBER 25, 2020

A time for food, in-person or virtual family interactions, and conversations about the latest politically charged social media app. But what is it – and what does this social media site mean for your financial brand? And how should your financial brand prepare? How is it different? What is it?

Branding 15

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PYMNTS

MARCH 20, 2020

The drop in the stock market has led some banks to run out of big bills as clients reportedly arrived take as much money out of their accounts as they could. Main Street USA Was Healthy In February, But Coronavirus Is The Wild Card. Can The New England Patriots Brand Survive Losing Tom Brady?

Technology 181

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PYMNTS

OCTOBER 10, 2016

Macy’s is going to China — digitally speaking — with the 2017 launch of a Chinese eCommerce portal in the largest eCommerce market in the world. Macy’s announced the planned move last week at an event in Shanghai.

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PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 127

Retail social media Online Mobile 127

PYMNTS

JANUARY 9, 2017

Now, a new report from Market Track said holiday shoppers had higher incentives to spend more this year, with leading reasons being deeper discounts and shifting advertising strategies. Market Track said that Super Saturday and the Monday before Christmas were among the busiest shopping days of the season.

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PYMNTS

OCTOBER 21, 2019

though they also operate under such brands as Motherhood Maternity and Pea in the Pod stores. “As The move comes amid growth in the larger maternity market, however, with sales of that apparel expected to reach $7.7 Customers on Walmart.com can access styles from brands like C&C California, Butter Super Soft, Puma and BCBG.

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PYMNTS

SEPTEMBER 14, 2018

Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. La Ligne’s main area of focus, according to Howard, is building their brand cautiously – and with an eye toward being profitable and scalable.

Retail 134

Retail Innovation Branding social media 134

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 114

Retail social media Online Mobile 114

Banking 2020

SEPTEMBER 16, 2014

As the American Banking Association has been emphasizing in numerous outreach initiatives , including webcasts, many banks have already developed and implemented social media strategies, primarily as an extension of their ongoing marketing and communications strategies. Insights business marketing outreach social social media'

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PYMNTS

APRIL 10, 2019

In the new Digital Banking Tracker , PYMNTS examines how startups are competing with legacy brands, social media services and even eCommerce companies that want to add financial capabilities to their platforms. Deep Dive: Challenger Banks Versus Legacy-Backed Digital Brands. Around the Digital Banking World.

Mobile 185

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PYMNTS

NOVEMBER 23, 2018

Indeed, that is one of the main ideas behind Instagram ’s recent move to offer three new ways for users of the Facebook-owned photo-sharing social media platform to discover products. Instagram users can also now shop in videos from the brands they follow. Window Shopping.

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social media Mobile Branding Retail 163

PYMNTS

SEPTEMBER 4, 2019

Each of the company’s bars uses its upcycled SuperGrain+ flour as the main ingredient. Beyond its website, the company’s products are in brick-and-mortar retailers such as Whole Foods and Gelson’s Market, among others. The Market. For promotion, the company is very active on social media and also has events.

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Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Here are a few key takeaways from the 2021 report and how it will impact your brand. Growing Utilization of Marketing and Compliance Tools and Technology.

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PYMNTS

AUGUST 8, 2019

Food trucks have been around since the 1970s, when taco trucks began making the rounds in New York City, but didn’t become a national sensation until 2008 when two events coincided in such a way as to make a long extant — but largely niche — subsegment of the restaurant game into a mass market phenomenon. It’s the social aspect.

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PYMNTS

OCTOBER 16, 2020

The digital-first shift means there are more options for smaller, direct-to-consumer brands, to find first-time customers from around the country or even the world. Here’s how some really creative D2C brands are using new tech to do that. But Sticky.io 13-14 Amazon Prime Day. I see a multitude of products like that,” Bogosian said. “So,

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