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Saving Main Street From Its Downward Pandemic Spiral

PYMNTS

It’s why recommendations are consistently ranked by consumers as one of the most important features a merchant can offer an online shopper, why merchants gladly oblige and why brands strive to make products that are consistently ranked high by consumers. Living By The Social Proof. Social proof can also work in reverse. In the U.S.

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How Brands Can Avoid Direct-To-Consumer Pitfalls

PYMNTS

Chief Operating Officer Ro Bhatia told PYMNTS in a recent conversation. Brands looking to sell directly to end users need a vision for what their omnicommerce experience should be, and a plan for how they’re going to deliver something to complement their existing business instead of merely complicating it. He also noted that sticky.io

Branding 215
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How Big Tech And FinTech Are Trying to Save Main Street SMBs

PYMNTS

Most businesses have been hit hard by the global pandemic, but perhaps no segment has been more crippled or left with a future more uncertain than the Main Street local establishments that rely on daily sales for traffic. Retailers need help right now. Another 3 percent said they’ll rely more on brick-and-mortar sales in the future.).

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Saving Main Street: Cities Pick Up The Recovery Role

PYMNTS

Cities are starting to supplement the federal government in an effort to save Main Street businesses from the destructive economic effects of the COVID-19 pandemic. Boulder, Colorado has been working on strategies to help downtown retailers since before the coronavirus crisis. And speed is of the essence.

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Amazon Gains More Exclusive Product Lines From Outside Brands

PYMNTS

Amazon wants to get more exclusive — and it wants other companies to help with that effort by developing product lines meant to be sold only via the eCommerce operator. That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Brand Resistance.

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UK Agencies Paint Stark Reality For Retail

PYMNTS

retail picture is bleak in this time of COVID-19. The Confederation of British Industry (CBI) said on Thursday (March 26) that its monthly survey of retailers showed the weakest outlook since April 2009. The CBI says retail sales volumes will fall sharply to April, with retailers more pessimistic than at any time since April 2009.

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Retailers Make Bigger Moves Into Experiential Digital Advertising

PYMNTS

It’s not enough to just be a retailer these days, it seems. The retail chain reportedly has been in discussions with Triad Retail Media , the retail advertiser owned by WPP PLC, to acquire it. Brands are expected to spend more on video ads this year, as the medium becomes more and more common on smartphones.

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