South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Conference Marketing social media Data 195

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. This post is the second in the Visual Storytelling series.

social media 348

social media Branding Video Marketing 348

PYMNTS

JUNE 25, 2020

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. Brands are an important part of the TikTok experience,” Puris noted. A smaller number, 15 percent, are 35 and older.

Marketing 207

Marketing social media Video Case Study 207

PYMNTS

OCTOBER 9, 2020

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

Branding 221

Branding social media Video Strategy 221

Perficient

AUGUST 31, 2020

Leverage Graphics to Showcase Your Digital Brand. In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale.

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Branding Guidelines social media Exercises 520

Perficient

JULY 10, 2023

Political climate, environmental issues, technology innovations, criminal activity, economic volatility/inflation, account diversity, and industry regulatory changes are just a few examples of factors that often spur reputational risk or crises. Reputational risk is convoluted.

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social media Risk Management Analysis Industry 170

South State Correspondent

JULY 19, 2023

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195

Marketing Training Video Tools 195

PYMNTS

FEBRUARY 11, 2019

Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9

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Innovation Retail social media Apple 166

PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. Savvy Brands. percent from the prior year.

social media 144

social media Branding Survey Strategy 144

PYMNTS

OCTOBER 10, 2018

Like most innovators, Arielle Charnas was looking to solve a problem when she launched her fashion blog – it just wasn’t a fashion problem. Today, she noted, things are quite good, as she is the rare internet celebrity who has turned a social brand into a bankable retail venture.

Branding 184

Branding social media Marketing Millennials 184

PYMNTS

AUGUST 16, 2019

Brick-and-mortar retailers are teaming up with social media platforms to curate labels for their stores and their websites. Kohl’s , for instance, will bring emerging brands to over 50 physical retail locations and online starting in the fall through Curated By Kohl’s. In Other Brick-and-Mortar News.

Branding 101

Branding Retail social media Houston 101

PYMNTS

SEPTEMBER 16, 2019

17) will discuss the fraud problem stemming from influencer marketing. The event strives to unite the worlds of communications and marketing to stimulate conversations about digital marketing and influencer campaigns, PR Daily reported on Monday (Sept. The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept.

social media 150

social media Regulation New York City Baltimore 150

Perficient

DECEMBER 4, 2020

In the midst of the pandemic, it is paramount to provide your customers with the most safest and convenient way to shop with your brand. Modern consumers hyper-adopt and hyper-abandon brands because many of the products they shop for are available at another retailer. Offering a loyalty program to your customers is necessary.

Customer Experience 309

Customer Experience social media Branding Retail 309

PYMNTS

DECEMBER 18, 2018

But these restaurants are not innovating all that fast — even with all sorts of new technologies hitting the market. But customer adoption isn’t behind the slow adoption of QSR innovations — in fact, 62 percent of consumers said the availability of digital innovations would make them more likely to visit QSRs in the future.

Innovation 195

Innovation social media Online Apple 195

Bank Innovation

FEBRUARY 23, 2016

We are proud fintech nerds, and for five years we have marked the Coolest Brands in Banking on Bank Innovation based not on the type of sunglasses worn by a CEO, but on the Read More. When we think of cool, James Dean doesn’t immediately come to mind. The app Songsterr does.

Branding 150

Branding Innovation Fintech social media 150

PYMNTS

AUGUST 9, 2019

Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . while showcasing Younique’s premium brand of cosmetic accessories. It was founded by two siblings, Derek Maxfield and Huscroft. .

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social media Tools Branding Analysis 136

PYMNTS

NOVEMBER 14, 2019

Luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. . The plan is to create a space that mixes physical with digital.

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social media Retail Branding Trends 110

Bank Innovation

FEBRUARY 6, 2019

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170

Branding Industry social media Operations 170

PYMNTS

OCTOBER 9, 2019

Social media is taking a lot of fire these days, whether the issue is “fake news” or data privacy or just the time-wasting tendencies of many users. But social media is also driving retail innovation, and those trends are going to help shape commerce in the all-important fourth quarter and beyond into the 2020s.

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social media Retail Tools Examples 118

Perficient

JULY 30, 2020

Louis office including Marketing, Finance, Legal, HR, IT, Digital, and the St. Louis and serving thousands of colleagues around the globe, is the leading global digital consultancy transforming how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. Perficient, based in St.

St. Louis 530

St. Louis Missouri Minnesota social media 530

PYMNTS

SEPTEMBER 14, 2018

Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. La Ligne’s main area of focus, according to Howard, is building their brand cautiously – and with an eye toward being profitable and scalable. We’re listening.”.

Retail 134

Retail Innovation Branding social media 134

PYMNTS

AUGUST 17, 2016

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

San Francisco 100

San Francisco Retail social media Marketing 100

South State Correspondent

MARCH 15, 2023

9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet. However, we note that had the banking crisis been less severe, this bank’s brand would have helped extend the duration of its liabilities.

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social media FDIC Branding Management 195

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

JUNE 21, 2017

While this is unfortunate for some, it may be motivation for other retailers to come up with more innovative ways to reach consumers. One company that may have found an answer to today’s retailer conundrum is Brazilian-based fashion brand Melissa Shoes. It used to be that if you built a store, customers would come.

social media 195

social media Retail Branding Innovation 195

PYMNTS

JULY 22, 2016

No, the only way you can get your hands on these “exclusive” bad boys is if you follow Warby Parker on Snapchat , where the brand shared a Snapchat story with its followers containing a URL taking users to a page where they could purchase the super-limited edition frames, according to TechCrunch. This is a Snapchat exclusive, after all.)”.

Branding 100

Branding social media Video Retail 100

PYMNTS

AUGUST 3, 2020

Innovation has been a welcome development for retailers in the pandemic. Pivoting business models have been the hallmark of some major changes, including the complete reconfiguring of companies such as Zara and Nike and luxury brands like Ferragamo and Moncler. Now, Burberry is continuing its status as an innovator.

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social media Retail Innovation Branding 125

PYMNTS

MAY 4, 2019

The realm of quick service restaurants (QSRs) is and actually always has been a pretty innovative space. The drive-thru window, for example, first met the market in 1947 when it was introduced to the world by Sheldon “Red” Chaney, operator of Red’s Giant Hamburg in Springfield, Missouri.

Innovation 134

Innovation Los Angeles New York City Course 134

William Mills

SEPTEMBER 29, 2016

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). It’s not funny.

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social media Conference Leadership Meeting 40

PYMNTS

JUNE 14, 2017

In a competitive fast-casual and dinner delivery world, how can one brand make its mark? Strong believes his ghost restaurant can succeed where others failed (see: Maple, Sprig) because of his 11 years of experience in the San Francisco restaurant market. It doesn’t have a dining room. It could even be said that it created the sphere.

Branding 102

Branding San Francisco social media Innovation 102

PYMNTS

JANUARY 24, 2018

Like the Chefling app, these devices sometimes interface with voice-activated assistants, such as Amazon’s Alexa, and have the potential to save consumers from encountering expiring food and to inform brands on which products consumers are bringing home from the grocery store. I think we can do 1 million with the proper marketing.”.

Branding 121

Branding social media Samsung Software 121

PYMNTS

AUGUST 14, 2019

A few big players had dominated the industry for decades, and there hadn’t been much innovation. The brand has a cult-like following on Instagram, with more than 92,000 followers, and has sold out four times this year, per its website. The Market. After many months and calls, they found one who believed in them.

Innovation 116

Innovation social media America Online 116

BankInovation

SEPTEMBER 30, 2020

For brands trying to make inroads with consumers, getting the firm’s message across in a clear, concise and memorable way is no easy feat. The need to grab consumers’ attention quickly is more pressing than ever in this age of social media and shortened attention spans.

social media 98

social media Branding Innovation Marketing 98

PYMNTS

APRIL 25, 2017

Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns.

social media 116

social media Mobile Data Marketing 116

PYMNTS

MARCH 12, 2020

Standard Chartered has launched a new “Banking as a Service” solution called nexus that will allow digital platforms, eCommerce operations, social media sites and ride-hailing companies to offer credit cards, loans and savings accounts under their own brand name, according to a release. .

social media 167

social media Groups Marketing Strategy 167

PYMNTS

NOVEMBER 26, 2018

The move means that the company will end its JV that has been in place since 2013 with Yoox Net-A-Porter, which as the newswire stated helps third-party brands develop sites. By 2020, Kering will bring full control of its luxury brands online through its own internal activities, which include building tech teams, said Reuters.

social media 141

social media Branding Online Apple 141

PYMNTS

MARCH 6, 2018

The Infatuation, the restaurant discovery platform, announced Monday (March 5) it is acquiring the restaurant review brand Zagat from Google , nearly seven years after it paid $151 million for it. Iconic brands don’t become available very often, and Zagat is about as iconic as it gets.

Google 119

Google social media Branding Mobile 119