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Saving Main Street From Its Downward Pandemic Spiral

PYMNTS

It’s why recommendations are consistently ranked by consumers as one of the most important features a merchant can offer an online shopper, why merchants gladly oblige and why brands strive to make products that are consistently ranked high by consumers. Living By The Social Proof. In the U.S.

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Saving Main Street: Advocacy Groups Propose New Government Relief Programs

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The crisis is hardly over, but post-pandemic reality is setting in for Main Street retail. The prevailing sentiment, as the crisis heads into its third month, is that more innovative government programs will be necessary to provide any meaningful relief. Policy put into place must target Main Street.

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Payments Innovation: Brand Of Choice Driven By Consumer Experience

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Not innovating is not an option. Perhaps in the early days of digital banking and mobile apps, innovative technology was a “nice to have,” but that is no longer the case. The Bank Innovation Readiness Index , in collaboration with payments solutions provider i2c , provides evidence to back that up. Methodology.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

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Commercial Card Innovation Puts SMBs In The Spotlight

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Smaller companies were the focus of innovation in the commercial card space this week thanks to new cards designed for small and medium-sized businesses (SMBs). This week’s commercial card innovation tracker includes the launch of business cards by American Express and Amazon in addition to one by Wyndham Hotel & Resorts and Barclays.

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Forget Twitter And Instagram, Big Brands Are Moving To TikTok

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“We are investing in our digital channels and are always looking for innovative ways to engage with guests,” the company said in a statement. To dance their way to deliciousness, users must follow the BK brand on TikTok and post their dance/order video on the social media app using a specialized BK soundtrack and #WhopperDance hashtag.

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What Innovators Can Learn From Netflix

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But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years. A combination of forces — Netflix’s own content and technology innovations and advances in hardware and software — helped them consistently attract more eyeballs.