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Innovation-Seeking Big Brands Pop Up In Small Spaces

PYMNTS

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. The Los Angeles-based Commercial Observer reported that the concept will be located in the renovated Westfield Century City Mall.

Branding 143
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Project Verte Launches Blockchain Marketplace For DTC Brands

PYMNTS

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115
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SoFi Signs Deal For LA Stadium Naming Rights

PYMNTS

SoFi has announced that it has signed a 20-year agreement with LA Stadium and Entertainment District at Hollywood Park to be the exclusive naming rights partner of the new SoFi Stadium, the future home of the Los Angeles Chargers and the Los Angeles Rams.

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Activewear Brand Approaches D2C With A Purpose

PYMNTS

Anyone who works at fashion brand Bella+Canvas is familiar with the quote. Bella+Canvas is a California-based activewear brand with a unique mix of business models. As a D2C brand, Blakeslee believes his company has an effective platform for marketing and messaging. “I And what you do simply proves what you believe.”.

Branding 165
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Singapore’s TiffinLabs To Launch 1,000 Smart Kitchens For Food Delivery

PYMNTS

TiffinLabs opened in early 2019 and is operating some kitchens in Singapore, including digital-first restaurant brands Publico Pastabar and Hureideu – Korean Fried Chicken. Singapore-based foodtech company TiffinLabs has acquired access to more than 1,000 kitchens across the U.S., Now, Tiffin Labs wants to expand to the U.S. and Europe.

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More Retailers Are Checking Into Hotels In Search Of Innovation

PYMNTS

Luxury fitness brand Equinox is set next month to open its first hotel in New York City, “with more on the horizon in Seattle, Houston, Chicago, Los Angeles and Santa Clara, Calif.,” As well, the furnishings brand RH, formerly known as Restoration Hardware, plans to open RH Guesthouse in New York in the fall.

Retail 116
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When QSRs Think Really Outside The Box In The Innovation Race

PYMNTS

The realm of quick service restaurants (QSRs) is and actually always has been a pretty innovative space. In the modern digital era of QSR, it is almost impossible not to mention Starbucks and its myriad contributions to innovation — including the first really successful launch of a mobile wallet product in the U.S.