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Movencorp patents its personal finance technology

Bank Innovation

The road to differentiation among fintech startups entered a new phase this week: patenting technology to put a brand’s stamp on it forever. On Tuesday, personal finance technology startup Movencorp confirmed that it patented its digital financial wellness product.

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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

This month’s Deep Dive examines loyalty programs’ significance for retaining members, generating customer referrals, adding cost efficiency and enabling user-generated content, such as ratings, that can help boost brand awareness. percent of CU members in the survey said they would prefer their CUs to not innovate at all, while 76.3

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Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers.

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient.

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Four Technology Trends Radically Altering the Banking Model

The Financial Brand

The post Four Technology Trends Radically Altering the Banking Model appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 2022 looks to be a turning point for the industry amid the rise of platform business models, ecosystems, AI and end-to-end digitization.

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Technology Is Only One Piece of True Digital Transformation in Banking

The Financial Brand

The post Technology Is Only One Piece of True Digital Transformation in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions have readily embraced 'digital transformation,' but few understand what it entails beyond customer-facing apps.

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Open Banking and Ecosystems

Cisco

The emergence of open banking has dramatically changed the way people and small businesses manage their money and interact with financial tools and brands. It is critical that a financial institution’s ecosystem supports its brand and products. It wasn’t just that Venmo happened but open banking for the digital ecosystem.