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Movencorp patents its personal finance technology

Bank Innovation

The road to differentiation among fintech startups entered a new phase this week: patenting technology to put a brand’s stamp on it forever. On Tuesday, personal finance technology startup Movencorp confirmed that it patented its digital financial wellness product.

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Fintech Success Story: How ‘Current’ Is Rising To Be The #2 Neobank

The Financial Brand

Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy institutions. The post Fintech Success Story: How ‘Current’ Is Rising To Be The #2 Neobank appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Four Technology Trends Radically Altering the Banking Model

The Financial Brand

The post Four Technology Trends Radically Altering the Banking Model appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 2022 looks to be a turning point for the industry amid the rise of platform business models, ecosystems, AI and end-to-end digitization.

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8 Fintech Trends Changing Banking Forever

The Financial Brand

Banks and credit unions should view trends in the fintech space to determine where threats and opportunities exist and where resources should be deployed. The post 8 Fintech Trends Changing Banking Forever appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Can Traditional Banks Keep Pace With Fintech Challengers?

The Financial Brand

The post Can Traditional Banks Keep Pace With Fintech Challengers? appeared first on The Financial Brand. The rise of digital challengers drives a rethinking of outdated business models and a new perspective on how to make a bank future-ready.

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Banking-as-a-Service Sharply Alters the Roles of Banks and Fintechs

The Financial Brand

The post Banking-as-a-Service Sharply Alters the Roles of Banks and Fintechs appeared first on The Financial Brand - Banking Trends, Analysis & Insights. BaaS' is redefining when and where all types of companies provide financial services. There are huge implications for legacy institutions.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.