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Deep Dive: How Loyalty Innovation Improves Member Relationships, Boosts Brand Awareness

PYMNTS

Although CU members want innovation in member loyalty and rewards, most credit unions are not delivering these programs up to the desired standards. Credit union members’ high expectations when it comes to loyalty innovation do not necessarily make or break their banking relationships. Loyalty Innovation Strategies .

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Movencorp patents its personal finance technology

Bank Innovation

The road to differentiation among fintech startups entered a new phase this week: patenting technology to put a brand’s stamp on it forever. On Tuesday, personal finance technology startup Movencorp confirmed that it patented its digital financial wellness product.

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In Banking Innovation, Eyeing The Needs Of The ‘Digital Native’

PYMNTS

Depending on where you look, the chasm yawns wide when it comes to innovating with new technologies or features. In a PYMNTS interview with Karen Webster, Joe DeRosa, EVP of Global Sales at i2c , discussed the findings of the July 2019 Innovation Readiness Playbook , subtitled “Leveling the Playing Field for Different-Sized FIs.”

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Open Banking and Ecosystems

Cisco

It is about opening up information to spur innovation of third-party providers to build new, added-value offerings. Before open banking, financial institutions would hold on to its customers data, so it was difficult for new, innovative financial services providers to break into the market since they couldn’t access the data.

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient.

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Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers.

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Steve Wozniak Shares Perspectives On Technology, AI and Innovation

The Financial Brand

The co-founder of Apple Computer, Steve Wozniak provides insights on innovation, technology and the future for the Banking Transformed podcast. The post Steve Wozniak Shares Perspectives On Technology, AI and Innovation appeared first on The Financial Brand.