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Weekly Wrap: Brand intimacy problems, and Citizens transforms its core

BankInovation

This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. Citizens Bank, meanwhile, is transforming its technology core through a data-driven personalization engine.

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How Can Financial Services Institutions Better Support Women? – An International Women’s Day Blog

Perficient

The program has 10 courses in topics including business finance, digital marketing, and innovation strategy. Gone are the days when a company could just add some (traditionally) feminine branding and call its efforts toward gender inclusivity sufficient.

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Open Banking and Ecosystems

Cisco

The emergence of open banking has dramatically changed the way people and small businesses manage their money and interact with financial tools and brands. It is critical that a financial institution’s ecosystem supports its brand and products. It wasn’t just that Venmo happened but open banking for the digital ecosystem.

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4 Ways to Improve Bank and Credit Union CX Without Technology

The Financial Brand

The post 4 Ways to Improve Bank and Credit Union CX Without Technology appeared first on The Financial Brand. Digital transformation is not solely a tech and data challenge. Retail bankers must first address the essentials, including journey mapping.

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In Banking Innovation, Eyeing The Needs Of The ‘Digital Native’

PYMNTS

Depending on where you look, the chasm yawns wide when it comes to innovating with new technologies or features. In a PYMNTS interview with Karen Webster, Joe DeRosa, EVP of Global Sales at i2c , discussed the findings of the July 2019 Innovation Readiness Playbook , subtitled “Leveling the Playing Field for Different-Sized FIs.”

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The Future of Loyalty in Banking is at Risk

The Financial Brand

Digital banking engagement leads to more customer data and better customer experiences, which leads to greater loyalty and higher profits. The post The Future of Loyalty in Banking is at Risk appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Weekly Wrap: Plaid?s new platform and RBC?s ?deep personalization? efforts

BankInovation

The company told Bank Innovation it wants to eliminate cost as a barrier for smaller banks and credit unions to sign up for the service. Barwick Bank, meanwhile, is using technology from Finastra to create brand new digital channels. The bank currently […].