Social Assurance

MARCH 30, 2018

The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media is critical for a brand’s awareness. However, as with everything, there are certain codes of conduct for every brand to follow.

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social media Branding Video Analytics 12

Jack Henry

JULY 9, 2014

Seven and a half years later, my daily routine includes checking various social media platforms including Facebook, Instagram, Pinterest, Google+ and LinkedIn. It is safe to say that my opinions on social media have dramatically changed. Is your financial institution taking advantage of social media?

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CB Insights

AUGUST 30, 2018

While the immediate impact is on the parenting and baby tech space, CPG and food brands looking to enter China have an opportunity here as well. If a CPG product is recommended by a popular parenting advice blog, it may be able to build brand loyalty and trust more quickly, as many already look to these platforms for advice.

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Branding social media Study Guidelines 42

PYMNTS

NOVEMBER 28, 2016

Product placement, sponsored content and influencer marketing are hardly new phenomena as the advertising world works nonstop to keep pace with the internet. Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. But not every brand plays that way. So, what’s the big deal?

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Social Assurance

OCTOBER 25, 2019

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. You may see another brand looking great, but when you try it on, it’s just not the same. This season, we’re here to help you avoid getting spooked by your social channels with tips and tricks for popular platforms.

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NCR

JUNE 17, 2016

Historically, the financial services sector has been reluctant to embrace digital marketing—or expand into new online domestic and global markets. There’s no mystery as to why: banks must navigate a veritable sea of regulations, including strict guidelines on how to communicate with customers and prospects.

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NCR

NOVEMBER 24, 2016

Historically, the financial services sector has been reluctant to embrace digital marketing – or expand into new online domestic and global markets. There’s no mystery as to why: banks must navigate a veritable sea of regulations, including strict guidelines on how to communicate with customers and prospects.

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Social Assurance

DECEMBER 6, 2021

Sometimes I think we overthink LinkedIn instead of viewing the platform as another channel to highlight our brand, celebrate our culture and connect with people. The three roles are your Financial Brand, Lender (mortgage and commercial) and Leadership. Up first, your Financial Brand. WHY LINKEDIN FOR YOUR FINANCIAL BRAND.

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Branding Video Resources Leadership 15

Jeff For Banks

SEPTEMBER 29, 2012

Susquehanna Bank and Arvest do an excellent job of this by posting guidelines directly on their blog sites. Additionally, every bank marketing and compliance officer should work together to create a written policy that answers all the “fear” questions to management’s satisfaction. For more information, visit [link].

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NCR

JUNE 20, 2016

Social media plays a huge role in this. So now that the guideline has been laid, how do you start to lay out the plan to reach and engage with Millennials? Align marketing campaigns with values important to the target audience. Retain – Establish brand loyalty. Receiving instant gratification.

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Millennials social media Guidelines Branding 40

Perficient

SEPTEMBER 9, 2020

People have been talking about content marketing for years. The effects of good content marketing can be long-lasting, offering ongoing engagement while other tactics capitalize on shorter-term opportunities. Content marketing is a marathon, not a sprint. Understanding the market and competition is a good place to start.

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Google social media Branding Guidelines 429

Lex Sokolin

JUNE 24, 2019

It yelled at me with its branding. Ask peacocks and flowers what marketing firm they hired! Second, the color sticks out like the red alarms we all associate with a dopamine kick from our social media and smartphone interactions. Today, Facebook is the world’s largest social collection of people across its properties.

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Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. Do you have a strong brand identity? The reward is worth it!

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Fintech Labs Insights

OCTOBER 11, 2016

There are many options: Digital sales & marketing. Social media & PR champion. can’t provide a flow of inbound leads to the agents; this is where established FI brands can leverage their standing in the community (within RESPA guidelines, naturally). Relationships with major local employers (eg.

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social media Strategy Community Seattle 12

Money and Payments

AUGUST 14, 2023

Ok, so you may have been reading a complex thread on social media about the European travel rule for crypto companies and the impact it has on fundamental rights to privacy and freedom to provide services. Politically banks couldn't resist cooperating for fear of being branded cooperative with terrorists. What is it?

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Money and Payments

AUGUST 8, 2023

Ok, so you may have been reading a complex thread on social media about the European travel rule for crypto companies and the impact it has on fundamental rights to privacy and freedom to provide services. Politically banks couldn't resist cooperating for fear of being branded cooperative with terrorists. What is it?

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Regulation Data Maine Operations 36

Perficient

AUGUST 31, 2020

Leverage Graphics to Showcase Your Digital Brand. In our media-first world, enhancing your content with visuals is critical in connecting with your audience. Using visual media, like graphics, gifs, and infographics help publicize your brand, grow your online following, and even influence whether or not you make the sale.

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