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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. The customer experience is horrible for many bank processes.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position. The customer experience is horrible for many bank processes.

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2023 Money 20/20 USA Recap

Alex Jimenez

Attendees didn’t face rows of small booths with small branding to get lost in. Money 20/20 USA has become the biggest FinTech gathering in the US. This year the conference did not disappoint, although, in many regards, it felt quite different from previous years. Previously, the meeting areas were relegated to the sides of the show floor.

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2020 GonzoBanker Awards

Gonzobanker

Bankers started the year with good business plans, strong balance sheets, and optimism. Even George Bailey would have given you the thumbs up. “I learned a long time ago that reality was much weirder than anyone’s imagination.” ” – Hunter Thompson. Well, HST and Big Bird had it right. Everything.

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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

This article highlights ten not-so-evident lessons of the banking crisis that every banker must consider going forward. 9) Brand Matters: SVB had one of the best brands in banking. 9) Brand Matters: SVB had one of the best brands in banking. SVB’s 43% LTD used to be talked about with reverence.

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Community Heroes Leaving Their Mark

Social Assurance

What makes a financial brand stand out? Is it employees volunteering at a local event? In 2019 , [community bankers] had only 12 percent of total industry assets and 15 percent of total industry loans. Loans provide an opportunity for community bankers to connect. How many accounts signed up for?

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Powering-Up Tools: Your Marketing and Communications Resources

Independent Banker

Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. ICBA Social Media Monitor is a free member benefit that allows community banks to monitor up to five chosen keywords, phrases or brands within the realm of social media.