Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age
PYMNTS
SEPTEMBER 21, 2020
These moves seem logical for consumers who have been barred from visiting brick-and- mortar retailers or who are wary of contact with cashiers or payment terminals due to the potential for viral transmission, but they are also likely to have a dramatic impact on the future of digital and in-store commerce. The rise of omnichannel .
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