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More Than a Brand Steward: The Redefined Role of CMO

Perficient

Once held up as a maven of creativity and brand, today’s technologies, customers, and pace of business demand CMOs have a wider handle on a variety of skill sets and a much deeper business acumen in order to move their team from cost to profit centers. This is not a short-term trend either. The short answer is No. How to Get There.

Branding 378
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InsureTech Connect 2022 Recap: Key Themes Include Data, Personalization, and Embedded Insurance

Perficient

Roaming the convention floor, I found several exciting paths the industry is headed down and how it aligns with our view of digital modernization: Data is everywhere. Data and analytics remain key investment areas for insurance operations. Breakout sessions on the topic and embedded platform technologies abound.

Data 275
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Take Advantage of FSI Data to Illuminate Customer Relationships

Perficient

Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We know it’s impossible to make it work without the right strategies and technologies, and many different solutions are required to get it right. All of the above?

Data 294
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Perficient Interviewed for Forrester: The Future Of Insurance

Perficient

With new risks, shifting market dynamics, and the unstoppable march of technology, the insurance industry finds itself at a crossroads. A robust digital strategy and API development plan are imperative for success : Partnerships and experiences serve as extensions of carrier brands, necessitating careful cultivation.

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How Analytics Can Help Fashion Brands And Retailers

PYMNTS

What does it take for a fashion brand to stay on top of the trends? A lot of market data. But not all brands excel at crawling the web for information relevant to their businesses. “A Its technology works like Google , in a sense. “We Brands and retailers work on a global scale, after all. An International Market.

Analytics 162
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Agency, Interrupted: Insourcing, Digital Consultancies, and How to Work With Agencies

Perficient

Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough.

How To 508
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

Meanwhile, their in-store customer base shrinks, as shoppers can now find lower prices and fast delivery with the touch of a few buttons on their smartphone – or even through interactive technology that uses voice recognition. The company also launched a new co-branded Visa rewards card with Alliance Data.