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Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic

PYMNTS

However, Roberts noted that the Chili's brand “continues to exceed expectations from both a relative and an absolute perspective.”. In terms of the company’s It’s Just Wings virtual brand, which the company unveiled in June, Roberts noted that the company is committed to the brand for the long term. The company reported $82.8

Branding 100
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Project Verte Launches Blockchain Marketplace For DTC Brands

PYMNTS

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115
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Can The New England Patriots Brand Survive Losing Tom Brady?

PYMNTS

But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146
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Innovation-Seeking Big Brands Pop Up In Small Spaces

PYMNTS

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. It also comes with a bit of staffing twist, as Macy’s own team members will service the brands per a February The Market@Macys report.

Branding 143
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New Cannabis Holding Company Led By PRØHBTD CEO Raises $25M

PYMNTS

A cannabis consumer goods and marketing holding company led by PRØHBTD CEO and Founder Drake Sutton-Shearer has launched with $25 million in funding, according to a Sept. and music-driven flower brand Heavy Grass. and music-driven flower brand Heavy Grass. 20 press release.

Company 116
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Ascena Retail Group Considers Bankruptcy Filing

PYMNTS

A Chapter 11 filing would let the firm maintain the operation of some of its brands as it looks to sell other names and could come as early as July, Bloomberg reported, citing unnamed sources. The result could rely on conditions in the market and the forecast for when stores could begin to open again.

Groups 179
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Toy Fair Takes Business Into Its Own Hands

PYMNTS

It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. These three virtual market weeks can help answer member and toy community needs. The first market week will be July 13 through 19. Two additional weeks are planned for Aug.

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