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Project Verte Launches Blockchain Marketplace For DTC Brands

PYMNTS

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115
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Can The New England Patriots Brand Survive Losing Tom Brady?

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But while Brady won’t win any more titles for New England, his branding story is just getting started. By contrast, the Patriots’ branding problems are just beginning, experts say. People don’t see the distance between the brand and the person. People don’t see the distance between the brand and the person.

Branding 146
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Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic

PYMNTS

However, Roberts noted that the Chili's brand “continues to exceed expectations from both a relative and an absolute perspective.”. In terms of the company’s It’s Just Wings virtual brand, which the company unveiled in June, Roberts noted that the company is committed to the brand for the long term. The company reported $82.8

Branding 100
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Innovation-Seeking Big Brands Pop Up In Small Spaces

PYMNTS

Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. It also comes with a bit of staffing twist, as Macy’s own team members will service the brands per a February The Market@Macys report.

Branding 143
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Neiman Marcus Files For Chapter 11

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“Many believe the best outcome for Neiman Marcus would be to reorganize and emerge as a standalone company,” said The Dallas Morning News. While many of the luxury brands it sells have built their own stores and direct-to-consumer businesses, Neiman Marcus is still an important link to luxury consumers for major luxury brands.

Dallas 130
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Ascena Retail Group Considers Bankruptcy Filing

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A Chapter 11 filing would let the firm maintain the operation of some of its brands as it looks to sell other names and could come as early as July, Bloomberg reported, citing unnamed sources. Most of the roughly 2,800 retail locations of Ascena are still shuttered. The retailer foresees closing approximately 230 of 687 stores.

Groups 179
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New Cannabis Holding Company Led By PRØHBTD CEO Raises $25M

PYMNTS

Formerly PRØHBTD Global, Future State Brands (FSB) oversees a portfolio of THC, hemp and CBD brands, including hemp beauty line Hempathy, beverage platform Ceeby Dee’s, art-centric infused wearables The Patch Co. and music-driven flower brand Heavy Grass. 20 press release.

Company 116