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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. So, is now the time for AR?

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Commerce Uses Visuals To Improve Customer Experiences

PYMNTS

Don’t look now, but retailers and commerce are getting more visual with reality. the company that owns popular social media video platform Snapchat, to provide 5G content for users, including enhanced augmented reality (AR) experiences. Recently, Verizon announced that it’s partnering with Snap Inc.,

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How DTC Merchants Are Learning To Curate The Digital-First Customer Experience

PYMNTS

She said the biggest and best-in-class brands had been on that path long before the pandemic. But the pandemic-inspired shift to digital commerce has raised consumer expectations for seamless simplicity in multichannel journeys and pressured retailers slower to enter the world of omnichannel to work double-time to catch up. .

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The Best Opportunities for Retail Banks to Improve Customer Experience

Cisco

In retail banking, it’s clear customer experience matters, and the stakes have never been higher. Study after study confirms the importance of providing personalized, integrated experiences for satisfaction and retention of financial services customers. Opportunity #1: When opening a new account.

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Weekly Wrap: N26 grows US customer base, Venmo embeds with brands

Bank Innovation

Welcome to the latest episode of our Weekly Wrap video series, for the week ending Friday, January 31, 2019. In this episode, editors discuss the following news developments: Venmo’s path to profitability; Berlin-based digital bank N26’s U.S. expansion; and Why a digital bank in Texas is awarding miles instead of interest.

Branding 243
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Amazon Pay: How Brands Can Create Trusted Conversations With Consumers Online

PYMNTS

But the challenge for retailers now is deciding what to do next, Amazon Pay Chief Marketing Officer Kelly Wenzel told Karen Webster in a recent conversation. Wenzel told Webster that what retailers need to think about is those things that actually aren’t going to change in an environment where it feels like everything is changing.

Branding 220
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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

Welcome to the latest episode of our weekly wrap video series, for the week ending Friday, December 13, 2019.

Strategy 243