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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. So, is now the time for AR?

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With point-of-sale loans, PayPal eyes millennial and Gen Z shoppers

Bank Innovation

As retailers seek to increase customer purchase volumes through point-of-sale loans, PayPal is setting itself apart from competition through its brand recognition, the speed of its underwriting process and its relationships with hundreds of millions of consumers. When [millennials and Gen […].

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Retail Pulse: Floravere Opens NYC Store; Target Debuts Everspring Brand

PYMNTS

Direct-to-consumer wedding brands are opening stores in real life — and personalizing the customer experience within them through digital technology. At the same time, the brand seeks to create personalization through every one of its touchpoints. In Other Brick-and-Mortar News.

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Klarna: Financing Better Customer Experiences

PYMNTS

Brian Billingsley, CEO North America at Klarna , joined Karen Webster to discuss those partnerships and the benefits that it believes its more streamlined financing options can bring to the consumer purchasing experience. The Revolving Difference.

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PredictSpring Partners With Deciem, Plans Expansion Following Salesforce Funding

PYMNTS

Point of sale (POS) platform PredictSpring announced that it is partnering with beauty brand Deciem and is also planning to expand into new sectors following a strategic investment from Salesforce Ventures. . It gives retailers the ability to create “fully on-brand customized experiences.”.

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Trust And Speed Light A New Path To Omnichannel Retail

PYMNTS

For retailers, nothing really ever comes easy — and things aren’t getting any easier, at least when it involves gaining and retaining customers. The webinar featured Karen Webster from PYMNTS and Amy Parsons, senior vice president of global acceptance at Discover Financial Services and its payments brand, Discover Global Network.

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Enticing Millennials With Experiences Using ?Neighborhood Goods?

PYMNTS

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. This generation values experiences, not just tangible goods. Cities such as Plano hold promise for retail, for example, as they are fast-growing locations with many employers.