PYMNTS

JUNE 22, 2020

In her new role, Kabakoff will oversee Lunchbox’s “go-to-market strategy” aimed at giving restaurants an alternative to third-party ordering sites. Her experience includes working with brands like Jamba Juice, ThinkFoodGroup and B.Good.

New York 326

New York Marketing Strategies Customer Experience Maine 326

The Financial Brand

MAY 31, 2021

Making it happen requires AI-powered capabilities using both internal and external data, augmented by a modern digital marketing engine. The post Banking Must Use Real-Time Insight to Improve Customer Experiences appeared first on The Financial Brand.

Customer Experience 42

Customer Experience Branding Data Marketing 42

The Financial Brand

NOVEMBER 2, 2023

This article Maximizing ATM Marketing Deepens Customer Relationships appeared first on The Financial Brand. Though banks and credit unions are all about improving the customer experience these days, one touchpoint that’s often overlooked is the ATM.

ATM 33

ATM Marketing Customer Experience Branding 33

The Financial Brand

MARCH 14, 2021

Financial institutions must provide personalized, contextual and timely experiences every time a consumer interacts with their brand. The post The Future of Customer Experience in Banking is Personalized appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Analytics 43

The Financial Brand

JUNE 11, 2023

This article Engagement Is Your Ultimate Goal, Not Customer Experience appeared first on The Financial Brand. Customer engagement is not a static exercise, but a journey that requires an entire organization's rising consumer expectations.

Customer Experience 19

Customer Experience Exercises Branding Marketing Strategies 19

The Financial Brand

DECEMBER 9, 2020

Measurement of experiences throughout the entire customer journey provides banking a way to foster loyalty and increase revenue. The post Banking Must Measure Customer Experiences Across Entire Journey appeared first on The Financial Brand.

Customer Experience 43

Customer Experience Branding Marketing Strategies Report 43

The Financial Brand

MAY 2, 2021

First-party internal data can help banks and credit unions differentiate their brands and multiply their revenues. The post Internal Data Provides Key to Improved Customer Experiences appeared first on The Financial Brand.

Customer Experience 36

Customer Experience Data Branding Marketing Strategies 36

Perficient

FEBRUARY 1, 2021

When done correctly, chatbots increase efficiency while also delivering better customer experiences. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges automotive companies and their customers face every day. Sales and Marketing. Transition from Brand Site to Dealer Site.

Strategy 409

Strategy Branding Online Marketing Strategies 409

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

User Experience 40

User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

FEBRUARY 27, 2023

This article BofA Ups Digital Prowess with Marketing & Digital Banking Combo appeared first on The Financial Brand. Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.

Digital Banking 33

Digital Banking Marketing America Customer Experience 33

The Financial Brand

FEBRUARY 3, 2021

Brand purpose' and 'inclusiveness' evolve in the wake of demand for improved digital CX combined with strong emotional connections. The post Top Brand Experts Identify 5 Critical Issues Facing Bank Marketers appeared first on The Financial Brand.

Branding 30

Branding Marketing Customer Experience Marketing Strategies 30

PYMNTS

FEBRUARY 3, 2020

Xenon arc’s client list includes known brands in the materials industry. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said. The enhancements target SMBs and mid-market merchants. Europe, Mexico and Brazil. “Go-to-market

User Experience 130

User Experience Washington Leadership Marketing Strategies 130

The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

Marketing 37

Marketing Survey Branding Fintech 37

The Financial Brand

MARCH 27, 2019

Financial marketers are unprepared to act on the need for improved data and advanced analytics. The post Data Analytics ‘Performance Gap’ Destroys Customer Experiences in Banking appeared first on The Financial Brand.

Customer Experience 31

Customer Experience Analytics Data Branding 31

PYMNTS

DECEMBER 23, 2020

“But the reality is that the consumer experience itself is the new currency in loyalty.”. Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

The Financial Brand

DECEMBER 9, 2021

Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way. The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 34

Marketing Customer Experience Banking Trends Analysis 34

The Financial Brand

MAY 31, 2023

This article Marketing in a World of ‘Infinite Data’ appeared first on The Financial Brand. We are experiencing a significant evolution of marketing driven by the availability of 'infinite data,' modern technologies & evolving rules.

Data 29

Data Marketing Branding Technology 29

The Financial Brand

MARCH 17, 2019

A great customer experience in banking requires data and real-time contextual insight. The post Creating Exceptional Customer Experiences Hangs on More than Context-less Data Alone appeared first on The Financial Brand.

Customer Experience 33

Customer Experience Data Branding Big Data 33

NCR

MAY 31, 2017

When it comes to delivering a successful omni-channel marketing strategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. It’s also important to have awareness of individual customers’ past choices and behavior.

Management 83

Management Marketing ATM Customer Experience 83

Insights on Business

FEBRUARY 13, 2019

Next is a digital bank, completely disassociated from the Bradesco brand. Next was born to complement Bradesco’s strategy. Social-based marketing. With Next, Bradesco is able to test innovative ways to capture customer’s attention, evolve and integrate new products into digital channels. The big questions is what’s next?

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

The Financial Brand

NOVEMBER 8, 2021

Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

South State Correspondent

MAY 2, 2022

Here is a fun exercise – Ask a bank product team, “How do you grow customers?” Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort. Neither the product staff nor the marketing staff knows what they don’t know.

social media 195

social media Management Marketing Resources 195

The Financial Brand

APRIL 1, 2019

The focus of financial marketing in 2020 will move from customer experience to bottom line results. The post Financial Marketing 2020: ‘Show Me The Money’ appeared first on The Financial Brand.

Marketing 33

Marketing Customer Experience Branding Marketing Strategies 33

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

Marketing 34

Marketing Banking Trends Branding Regional 34

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. Customer experience mastery is core to their business models. The threat is real.

Payments 150

Payments Customer Experience Survey Capital 150

The Financial Brand

NOVEMBER 16, 2021

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

Branding 34

Branding Community Bank Banking Trends Analysis 34

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 30

Strategy Marketing Banking Trends Branding 30

The Financial Brand

JANUARY 13, 2022

The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.

Marketing 34

Marketing Banking Trends Analysis Trends 34

The Financial Brand

JANUARY 23, 2022

The large gap between marketer and consumer perceptions about delivering excellent customer experience shows that financial institutions have much work to do. The post Banks Not Delivering The Experience Consumers Demand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 34

Customer Experience Banking Trends Analysis Trends 34

PYMNTS

MARCH 8, 2018

The company has also changed its marketing strategy, reducing its advertising and number of promoted items that don’t have fancy logos. “We As landlords replace shuttered retailers, they are turning toward a mix of restaurants, lifestyle and specialty retail brands to fill the space.

Retail 100

Retail Marketing Strategies Customer Experience Groups 100

The Financial Brand

AUGUST 9, 2021

The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.

Marketing 31

Marketing Banking Trends Analysis Branding 31

The Financial Brand

MARCH 17, 2021

The post 4 Ways to Elevate Your Financial Institution’s Content Marketing appeared first on The Financial Brand. The right content program, when combined with rich personas, builds loyalty and satisfaction, and increases product adoption.

Marketing 36

Marketing Branding Customer Experience Marketing Strategies 36

The Financial Brand

JANUARY 19, 2021

The post 7 Trends That Will Help Financial Marketers Deal With Uncertainty appeared first on The Financial Brand. Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps.

Trends 33

Trends Marketing Branding Customer Experience 33

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

The Financial Brand

APRIL 19, 2021

The post Financial Marketers Have a Big Opportunity to Snag Frustrated Consumers appeared first on The Financial Brand. Growing evidence of a post-pandemic 'itch to switch' banking providers is a big opening — and a big risk — for banks and credit unions.

Marketing 35

Marketing Branding Customer Experience Marketing Strategies 35

The Financial Brand

JULY 30, 2021

The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.

Data 32

Data Marketing Banking Trends Analysis 32

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40