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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The theme was – developing your marketing superpowers.

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Tapping Into The Digital Economy With Restaurant Innovations

PYMNTS

In a bid to serve customers through digital channels, quick-service restaurants (QSRs) are rolling out new innovations. Such offerings can help QSRs bring in customers: According to the PYMNTS Restaurant Readiness Index , 62 percent of consumers said the availability of digital innovations would make them more likely to visit in the future.

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5 Ways to Enhance Trade Show Attendance through Social Media

William Mills

A decade ago, social media was primarily a tool for the 25-and-under crowd to engage with peers, but even in its infancy, its potential was recognizable. Social media will increasingly begin to compete directly with traditional media consumption,” ( Robert Young, 2006 on Gigaom ). Announcing a partnership?

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

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Google Tests Shoppable Ads With Images

PYMNTS

According to a report in Adweek, the shoppable ads will enable retailers to tag product images , and when users hover over them, they will find information including the brand name and the price for the product. Dubbed “showcase shopping adds,” the format uses imagery designed to garner attention.

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SourceMedia’s Small Business Banking Conference Show – No Shortage of Innovation

William Mills

Customer experience, automation, machine learning, artificial intelligence (AI), ease of use, flexibility – all of these were part of the discussions at this year’s SourceMedia’s Small Business Banking Conference in Austin, Texas. They want tools that help them grow their business and remove the tedious activities that prevent that.

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Personalizing Travel Planning With Artificial Intelligence Chatbots

PYMNTS

A yellow hat will pop up, which represents its brand. Beyond its technology for Messenger, the company also has a Slack chatbot: Users can install the company’s chatbot to compare flights with colleagues if they are, say, going to a conference together. These consumers use social media heavily and are chat app users.