Branding Comparison Fintech Marketing 
PYMNTS
APRIL 28, 2017
Apexx, a FinTech startup, is reportedly launching in London, aiming to create a transparent marketplace in which merchants can browse and plug into competing services for a network of acquirers and payment brands. Apexx isn’t launching alone.
Lex Sokolin
AUGUST 19, 2020
The results say more about consumer Fintech investing than about any company in particular. Next came the arithmetic of how much these companies raised, and how together they have 15 million users and $10 billion of European Fintech unicorn enterprise value. People just might switch phone brands for Facebook.
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Gonzobanker
JUNE 16, 2022
According to Jim Marous, CEO of The Digital Banking Report : “Consumers expect financial institutions to understand their needs and deliver personalized solutions similar to what they receive from fintech and Big Tech firms. A new crop of fintech startups—often called challenger banks—is addressing this personalization gap. solutions).
NCR
APRIL 20, 2017
There’s been a lot of talk in the financial sector in recent years about the impact that non-traditional fintech players will have on the market. However, it seems that in some areas, the benefits of an established brand and a trusted name are still strong, especially when it comes to small business banking.
PYMNTS
MARCH 25, 2016
Merchants and brands have poured more money into marketing and social media campaigns for card-linking, attracting more consumers. This, in turn, is bringing more payments and FinTech companies into the industry that are developing new, innovative platforms to widen card-linking’s appeal to even more consumers.”.
CB Insights
AUGUST 26, 2021
Meanwhile, the average deal size has decreased steadily in the past few years, and the firm is cutting checks to many first-time investments as it aims to diversify its portfolio and build out a wide-sweeping ecosystem of disruptive tech brands. Fitness & wellness tech. Key focus areas include: Financial services for businesses.
PYMNTS
FEBRUARY 28, 2017
At the time, Facebook’s estimated market cap sat at $395 billion even. For example, an eCommerce business can use side-by-side comparisons to answer questions such as how many people are viewing their store’s weekly specials in their native iOS app vs. on their mobile website,” wrote Facebook software engineer John Connuck.
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