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Embedded Finance: Bolstering Brand Experiences

Perficient

In this blog, we will look at how a non-banking company can offer bank-like perks to its clients and workers. When a non-financial firm offers embedded banking, they offer a branded checking account to hold funds and make payments for the betterment of the company and its clients or workers. Consider the evolution of eBay.

Branding 472
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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? Why is it important for healthcare companies?

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Medius Brings SMB Invoice Automation Offering To US Market

PYMNTS

To provide small companies with accounts payable (AP) automation, Medius is bringing its MediusGo invoice automation product to the American market. Introducing MediusGo to the US market marks another important milestone on the Medius growth journey,” Medius Chief Executive Per Åkerberg said in the announcement. “I

US 130
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Kroger Plans To Sell Toys R Us Brands For The Holidays

PYMNTS

To dive into the toy market for the holidays, Kroger is teaming up with the hedge fund owners of formerly Toys R Us exclusive brands from Geoffrey’s Toy Box. We’re excited to offer Geoffrey’s Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of toys once exclusive to Toys R Us.”.

US 123
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Reinventing The Baby Care Market With Exclusive ‘Premium’ Brands

PYMNTS

Major retailers are pitching premium baby care products at a less-than-premium price tag with the help of exclusive brands: Walmart is offering Hello Bello exclusively at its stores and its website (and that of the brand). It is also reportedly the inaugural brand rolled out under a platform called Launched.LA.,

Branding 129
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How Cashierless Checkout Can Power Brand Marketing Experiences

PYMNTS

Cashierless stores aren’t just for mega retailers like Amazon to sell prepared food from their kitchens or products from other producers: Beverage brands, among other companies, are getting into the action and choosing this checkout experience for stores that showcase their own products IRL (“in real life”) as a marketing tool.

Branding 139