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Use Our ERC Assist Program to Raise Deposits

South State Correspondent

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. ERC gave eligible businesses a refundable tax credit of up to 50% of $10,000 for qualified wages paid per employee. In 2020, the U.S.

Taxes 195
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. For inspiration in banking innovation, we often look to other industries.

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Here Are 15 of the Best Deposit Marketing Campaigns Ranked

South State Correspondent

Don’t Cut Your Marketing Budget Next Year There will also be a tendency to believe that because your margins will be less next year, you need to save operating expenses, which means budget cuts across the board. Look for news events such as government shutdowns, tax law changes, or disaster preparedness to amplify your marketing.

Marketing 195
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SoftBank-Backed Brandless Goes Bust

PYMNTS

For its three years in operation, Brandless generated no shortage of buzz with its concept of “private label for less” and the idea that the best brand is no brand at all. Under his leadership, the plan for the brand was to pivot into higher-margin, bigger ticket products such as CBD oil and move Brandless onto store shelves.

Branding 150
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Brandless Turns To Subscriptions To Make Service Stickier

PYMNTS

CEO Tina Sharkey believes that while consumers certainly want high-quality goods, they are tired of paying what she calls the “brand tax” for access to them. That tax, she noted , encompasses marketing, retailer margins and other expenses that can typically push up prices on brand-name beauty products by as much as 30 percent.

Branding 152
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Adobe To Aquire Magento Commerce For $1.68B

PYMNTS

Supported by a community of more than 300,000 developers, the Magento partner ecosystem provides thousands of pre-built extensions for functions such as payments, shipping, tax and logistics. Currently, Magento counts brands such as Canon, Helly Hansen, Paul Smith and Rosetta Stone as customers.

Community 114
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The Current Banking Crisis – 10 Not So Apparent Lessons

South State Correspondent

Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking. Unfortunately, in this case, the brand couldn’t overcome the sizable liquidity risk on the balance sheet.