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Visa’s Sensory Branding Goes Global

PYMNTS

Today (June 17) Visa is announcing that their sensory branding suite is in over two dozen countries care of a dozen new partnerships. Visa’s sensory branding suite of products includes a sound, animation and haptic cues for consumers and merchants when a Visa transaction is completed.

Branding 116
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Deep Dive: How Payment Card Networks Win Merchants Over

PYMNTS

billion non-prepaid debit card transactions in 2018, solidifying debit as a staple payment type. They insert or swipe their debit cards at stores’ point-of-sale (POS) devices — or key in details online — and maybe enter PINs, but the behind-the-scenes processes through which transactions are routed are kept invisible. shoppers made 72.7

Cards 141
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Walgreens Fights Promotion Abuse With Digital Tracking

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One report found that there was a 54 percent increase in gift card and loyalty fraud in May compared to the previous month, making promotion fraud prevention a top priority for merchants. Fraudsters are looking to falsify these promotions, however, putting merchants in an untenable situation that requires a brand-new approach to fix.

Fraud 255
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Ondot CEO: Rewards Are ‘Table Stakes’ — Cardholders Now Expect Experiences

PYMNTS

There’s more to consumer life than purchase history — and more to card acquisition, too. Consumers want engagement and experiences, and issuers that can provide that can not only gain new customers, but keep tighter and more profitable holds on their cardholders. Cigar Experience. That is not going to change overnight.

Cards 140
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Business Models Drive Integrated Payments Innovation

PYMNTS

The answers, as Payrix has discovered, may differ depending on whether a merchant customer is looking at payments from a monetization perspective or whether they are focused on payments from a customer experience standpoint. Consider the case of Uber, where, as Butler said, payments themselves are part of the product.

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Applause On Gaining The Upper Hand In Innovation

PYMNTS

Every brand is going through some type of digital transformation, and there is even greater need now to understand and meet the needs of companies redefining their customer experiences. Applause is massively expanding into helping top enterprises and brands perfect their digital experiences.

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Using Blockchain To Build Up Smart Cities

PYMNTS

Dubai is one of the fastest-growing regions in the world and has big ambitions to become a global tech hub. they want to become something like that for the world and for this region,” Sean Dennis, cofounder and chief happiness officer at Loyyal , explained. We’ve got Silicon Valley in the U.S.; ” Dubai’s Smart Future.