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Capital Park Holdings Forms Prestige Value Brands And Buys Joy Brands

PYMNTS

Capital Park Holdings has formed Prestige Value Brands, and has used it to acquire Joy Hand Dish Retail Brands from Procter & Gamble, according to a release by the company. These brands include Joy Hand Dish and Cream Suds. It also said it wants to give customers innovative solutions with its products.

Branding 108
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Video Content Creates Digital-First Brand Loyalty

PYMNTS

That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. Moreover, such personalization allows video to capitalize on one of its primary advantages when compared to text or even photos. It really gives that human connection and that brand affinity.

Video 209
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Weekly Wrap: Brex ramps up brand strategy, while Chase focuses on data security

Bank Innovation

In this episode, Suman Bhattacharyya, senior editor, and Angely Mercado, associate editor, discuss the following news developments: Corporate card and financial product startup Brex’s marketing strategy; Inspired Capital’s recent investment in business banking platform Rho; and […].

Strategy 243
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PayPal Hires New Chief Marketing Officer

PYMNTS

PayPal appointed Allison Johnson , a marketing veteran with over two decades of experience in her field, as the company’s new executive VP and chief marketing officer (CMO) on Monday (Jan. Johnson brings a vast knowledge of marketing to her position. 14), according to a release by the company.

Marketing 168
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Redesigning The Apparel Supply Chain With Production Innovation

PYMNTS

Generally speaking, fashion companies do not own the manufacturing process that produces the items sell, which can be a big limiter of innovation. Fashion brands can dictate the look of the items – their shape, color and overall aesthetic design. That private-label clothing brand is the firm’s revenue engine – for now, anyway.

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Capital One Acquires Trade Credit Firm BlueTarp

PYMNTS

Capital One Financial Corporation announced Friday (June 21) that it has reached an agreement to acquire purchase-to-payment and credit management company BlueTarp. In a press release , Capital One pointed to augmented B2B finance capabilities as a result of the takeover, particularly for small and medium-sized businesses (SMBs).

Capital 128