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Facebook Could Lose Accreditation Of Media Rating Council

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advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

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App Could Keep Fridges Full, CPG Brands Informed

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Like the Chefling app, these devices sometimes interface with voice-activated assistants, such as Amazon’s Alexa, and have the potential to save consumers from encountering expiring food and to inform brands on which products consumers are bringing home from the grocery store. And, besides, he has a head start. VC Funding and Growth.

Branding 121
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Apple, Nike Lose Favor With Chinese Consumers

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A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. Chinese brands have been better at leveraging social media to reach out to shoppers in China,” said Catherine Lim, a Bloomberg Intelligence analyst.

Apple 101
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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. The case could also influence how much responsibility third-party platforms have when consumers complain about goods and services.

Online 104
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Music Crafts New Melodies For Retail Innovation

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The NBA exec said the tracks will also be on the organization’s website, on its app and featured on social media game highlights. Although Apple will operate the playlist, a fairly young label called UnitedMasters , founded in 2017, will provide much of the music.

Retail 151
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FaceCake And Changing The Definition Of Try Before You Buy

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This is the problem that California startup FaceCake was founded to solve — leveraging augmented reality (AR) technology and a new cohort of early adopting, mobile-enthused shoppers. Most might assume the brand was some kind of social media experience for bakers, or perhaps an eCommerce venture built around vanity confections.

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Unbundling The Travel Bundle

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Another hair in the soup is Generation Z’s increasing preference toward social media marketplaces that eschew established eCommerce platforms entirely, forcing these businesses to change tactics. eBay is further looking to compete with other sneaker storefronts via direct partnerships with several sneaker brands.

Miami 132