Boston Marketing Online social media 
PYMNTS
DECEMBER 24, 2020
Said Allaire of the bid to get digital currencies more front and center: “Regulators are getting their arms around them … the digital asset market is now moving, more and more, into the mainstream of finance, FinTech payments and banking world.”. And, of course, the crypto landscape extends well beyond bitcoin.
PYMNTS
FEBRUARY 11, 2019
In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. That mindset “is becoming increasingly necessary if retailers want to remain competitive in the market,” the index found. Just under half — or 45.9
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PYMNTS
SEPTEMBER 23, 2020
On March 24, on what would have usually been a busy day at the start of spring, the state ordered all nonessential retail shops on the green to shut down, as the pandemic crept its way north from New York City and south from Boston. One of the topics they’re more than willing to discuss is marketing.
PYMNTS
AUGUST 24, 2019
That’s because stadiums and sports teams are looking for more opportunities to connect with at-home and online viewers as they come to represent another segment of attendees. Bundled sports broadcast packages, social media and high-definition televisions allow them to enjoy games from the comfort of their living rooms.
PYMNTS
JULY 21, 2017
No longer are retailers working with marketers to figure out a way to mass market products and services. Even as consumer expectation rises, a mere 25 percent of retailers are confident that they’re meeting the omnichannel demands of the retail industry, according to Boston Retail Partner research.
PYMNTS
JANUARY 31, 2017
Other global competitors have beaten McDonald’s to the punch tech-wise — Starbucks, Domino’s and Taco Bell, for example, are years ahead of Mickey D’s when it comes to ordering online and using digital tools to enhance the consumers’ experience. Kenmore Square, Boston will activate what it calls a “customized digital Big Mac ATM.”
PYMNTS
DECEMBER 21, 2016
Germany- and Boston-based Spreadshirt uses data, analytics and even social media information to build a product and spread news among communities while printing more than 3.6 Founded in 2002, the goal of Spreadshirt’s platform is to eliminate headaches and hurdles when bringing great ideas to market. Greensburg, Penn.;
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