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Vans Skates Into LA With Community-Driven Concept

PYMNTS

There’s community-based and community-driven. The brand is well-known for using its community of skateboarders for design ideas and marketing. The studio will serve as a central hub for consumers and creatives, with the goal of giving back to the local community. Our downtown L.A. “Downtown L.A.

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Can A Startup Compete With Amazon For Online Book Sales?

PYMNTS

A startup with a plan to take on Amazon in the world of digital book sales might at first seem, well, a little crazy. Books were where Amazon got its first toehold into American consumers’ lives, and the idea that an upstart could step onto their home field and snag a win is tough to believe.

Online 141
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Community banks are thriving in Texas

Independent Banker

Here’s how four community banks are thriving in this environment. Clearly, community banks in the region have plenty of opportunities to do what they do best: forge deep and lasting relationships with their customers and communities. These include family-owned businesses, community businesses and operating companies.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Fintechs know how to reach and work with the community.

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How Experiential Retail Is Giving Physical Stores An Edge

PYMNTS

As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210
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Toy Fair Takes Business Into Its Own Hands

PYMNTS

In what appears to be an unprecedented move, an industry trade association is stepping in to help restart a retail community hit hard by the COVID-19 pandemic. It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. Books are also on the rise.

New York 255
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Coronavirus And The Global Rush To Create Connected Communities

PYMNTS

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

Community 150