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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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FTX-Linked Bank Exits Crypto Markets

Banking Exchange

Farmington State Bank plans return to community banking roots after crypto platform’s collapse Community Banking Blockchain Bitcoin Cryptocurrency Digital Feature Feature3

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Community Banks Debut FinTech Alliance

PYMNTS

Alloy’s Julieann Thurlow, CEO of Reading Cooperative Bank, said, “Community banks play a special role in the lives of our customers, but we don’t have the same IT and innovation budgets as the big banks to capitalize on that relationship.” This time around, Sweetbridge is using blockchain in a lending context.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Fintechs know how to reach and work with the community. MainStreet Bank’s BaaS move.

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NEW REPORT: Do Community Banks Need A Faster Payments Wake-Up Call?

PYMNTS

faster payments system, efforts by NACHA to standardize APIs across the industry and recent investments in blockchain solutions. In addition to APIs, several financial institutions are taking a closer look at the potential of blockchain to offer cross-border payments. Community banks meet the millennial generation.

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Why Community Banks Can’t Afford To ‘Wait and See’ About Faster Payment Innovations

PYMNTS

Are community banks missing the chance to climb aboard the faster payments train? Many players in the financial services market were already launching innovative solutions without knowing which guidelines the Fed would recommend for the U.S. faster payments system. faster payment system. When ‘Wait And See’ Won’t Cut It Anymore.

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How Treasurers Can Prepare For A Real-Time Payments Ecosystem

PYMNTS

It’s one factor in why so few challenger banks have launched in the country compared to markets like the U.K., where challenger banking has flourished in recent years. However, there are efforts to lower the barriers to entry for market newcomers. In a conversation with PYMNTS, Long discussed how the U.S.’

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