Reading Predictive Tea Leaves With Smart, Big Data
PYMNTS
FEBRUARY 26, 2020
Missing the opportunity to gauge demand accurately can result in lost sales, and ramping up production or staffing while waiting for foot traffic or clicks on buy buttons that never materialize can ding operating profits. However, as Cam Brown, CEO of PredictHQ , told Karen Webster, the key is to find “smart” data buried within the Big Data.
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