Big Data For Big Returns At Retailers Big And Small?
PYMNTS
DECEMBER 20, 2017
That’s a quote from department store maven John Wanamaker, illustrating a conundrum for retailers (and merchants in general): Namely, you’ve got to reach out to consumers if you are going to convince them to buy your wares. Thus, in the age of Big Data, how to ensure that time and money are well-spent? Neither is good to waste.
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