Remove ATM Remove Management Remove Marketing Remove Millennials
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Capturing the millennial market means mastering ATMs

Payments Source

Millennials view the ATM as central to how they manage their money and go about their daily lives, writes Yonas Marcos, president and CEO of Star Financial Services.

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Debit, ATMs And The New Age Of Bank Branches

PYMNTS

That brings up some questions for banks: What are the opportunities for banks with debit, and with branches, and even with ATMs? Bank, said that cash remains the most common method of transactions and “what’s amazing about that is that millennials are the most likely users of cash. In short, how to tangibly capitalize on the tangible?

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Not Down For The Count, Cash Still Counts For Plenty

PYMNTS

In conversation with Cardtronics’ Brian Bailey, managing director for Global Financial Institutions, and Tom Pierce, chief marketing officer of the firm, Webster noted that even with the rallying cry of a war on cash in the digital economies — and in emerging markets — cash is alive, doing well and actually growing in terms of usage.

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Making the ATM part of a truly omnichannel service

NCR

That includes growth areas like mobile banking, of course, but also covers traditional cornerstones of retail banking like the ATM. Why the ATM is key to omnichannel. According to Retail Banking Research , the number of ATMs worldwide rose by five percent to 3.2 million in 2015. A driver of change. Image: iStock/Piranka.

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Digital Payments, Online Ordering And Memberships Top This Week’s News

PYMNTS

Membership has its privileges ” was the nine-year marketing campaign rolled out by American Express in 1987 to convince consumers that it was worth paying a yearly fee for one of its charge card offerings. Millennials Drive More to Faster Payments . Weak iPhone Sales Cost Apple Nearly Half a Trillion Dollars in Market Cap .

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Survey: Quarter Of Americans Open To Banking With Big Tech

PYMNTS

But one thing is clear: Americans would be willing to dispense with their local bank and make Amazon , Apple or Google their primary payment account provider if those 21 st -century accounts allowed them to more easily manage and spend their money. The rate rises to 60 percent among bridge millennials, those between the ages of 30 and 40. .

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Zero Launches Debit-Like Credit Card, Raises $20M

PYMNTS

Zero, a company that aims to modernize credit cards for the millennial generation, has raised $20 million in a Series A funding round, according to a report. The company plans to market its card to credit-wary millennials who want to avoid getting into a deep debt cycle, but who also want the incentives of owning a credit card.

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