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Capturing the millennial market means mastering ATMs

Payments Source

Millennials view the ATM as central to how they manage their money and go about their daily lives, writes Yonas Marcos, president and CEO of Star Financial Services.

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TRENDING: Will Millennials Flock To Next-Day Cash Back Debit Rewards?

PYMNTS

Gig workers in the rideshare market are also turning to Mastercard’s solutions to get their earnings. Once payments are disbursed, cards can be used to make online and in-store purchases, withdraw funds from an ATM, transfer funds or pay bills. Can a cash back program help millennials avoid the debt trap? About the Tracker.

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Debit, ATMs And The New Age Of Bank Branches

PYMNTS

That brings up some questions for banks: What are the opportunities for banks with debit, and with branches, and even with ATMs? Bank, said that cash remains the most common method of transactions and “what’s amazing about that is that millennials are the most likely users of cash. In short, how to tangibly capitalize on the tangible?

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Not Down For The Count, Cash Still Counts For Plenty

PYMNTS

In conversation with Cardtronics’ Brian Bailey, managing director for Global Financial Institutions, and Tom Pierce, chief marketing officer of the firm, Webster noted that even with the rallying cry of a war on cash in the digital economies — and in emerging markets — cash is alive, doing well and actually growing in terms of usage.

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Making the ATM part of a truly omnichannel service

NCR

That includes growth areas like mobile banking, of course, but also covers traditional cornerstones of retail banking like the ATM. Why the ATM is key to omnichannel. According to Retail Banking Research , the number of ATMs worldwide rose by five percent to 3.2 million in 2015. Image: iStock/Piranka.

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Digital-First Banking Branches Out

PYMNTS

It’s a fair question given that ATMs and mobile banking can now make the whole “teller in a window” thing disappear permanently. We’ve all heard that millennials, for example, think of bank branches as a vestiges of another century with little relevance to their financial lives. Is that what people really want?

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Digital Payments, Online Ordering And Memberships Top This Week’s News

PYMNTS

Membership has its privileges ” was the nine-year marketing campaign rolled out by American Express in 1987 to convince consumers that it was worth paying a yearly fee for one of its charge card offerings. Millennials Drive More to Faster Payments . Weak iPhone Sales Cost Apple Nearly Half a Trillion Dollars in Market Cap .

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