The Financial Brand

JUNE 28, 2023

This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand. This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand.

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Fintech Survey Branding Marketing Strategies 28

Gonzobanker

MAY 4, 2020

All the capital flowing into the digital fintech space is helping to solve banking industry challenges. As the industry’s appetite for digital technology grows, the capital that’s been flowing into mostly digital-focused fintech is solving real industry challenges right now. SoFi/Galileo: This $1.2 customer impact.

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The Financial Brand

AUGUST 9, 2023

This article An Analysis of Apple’s Strategy in Banking: Memojis, Marketing & Next Moves appeared first on The Financial Brand. It’s just as much part of Apple’s strategy for reeling in Millennials & Gen Z as its Apple Pay marketing. You can tell a lot from a memoji.

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Analysis Strategy Marketing Millennials 26

Insights on Business

APRIL 6, 2017

While looking at the predictions for the FinTech area for 2017, I started noticing that APIs were showing up again and again. As Jim Marous notes in his article, Top 10 Retail Banking Trends and Predictions for 2017 , “APIs were not even listed as a 2016 trend, but was #4 in 2017.”.

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Las Vegas Fintech User Experience Trends 194

Accenture

OCTOBER 9, 2019

The credit card partnership market is off to an aggressive start in 2019, given issuers’ robust activity in the first half to try to fuel new growth amidst a leveling-off in receivables. As the competition remains fierce in general purpose bank cards, the partnership market provides an opportunity for new growth-inducing channels.

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Cards Analysis Retail Apple 150

The Financial Brand

MARCH 27, 2024

This article A Focus on New Products May Push Varo to Profitability in 2024 appeared first on The Financial Brand. A pivot from mass marketing to speedy product development drives customer growth and revenues. This article A Focus on New Products May Push Varo to Profitability in 2024 appeared first on The Financial Brand.

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Branding Marketing Banking Trends Trends 30

BankBazaar

FEBRUARY 17, 2020

Our Chief Marketing Officer, Aparna Mahesh was recently in conversation with the Hindu Business Line to talk about the recent shift in the narrative of marketing and how brands are coping with it. ?. This is another big challenge for marketers. Interestingly, they also hold brands to very high standards.

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Marketing Branding Millennials Video 78

Digital Growth Institute

JULY 27, 2023

The number of marketing technologies has shot up from a mere 150 in 2011 to an astounding 11,000 today. We are all trying to find our way through the chaos and complexity to pick the best technologies for our financial brands, banks, credit unions, and fintechs.

Technology 15

Technology Marketing Branding Fintech 15

PYMNTS

JUNE 15, 2016

As of the writing of this article, over 6 million people have watched one woman’s giddy excitement, and those numbers highlight both the promise and problem with user-generated content. – Yotpo aims to be the one-stop shop for all a brand’s needs when it comes to user content focused marketing. “We

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Branding Video Mobile Bitcoin 100

Jessica Ellerm

AUGUST 14, 2017

In a market where everything is various flavours of the same vanilla, customers either stick with what they have, or chase bargain-bottom pricing. Subscribe to my blog here to get new articles delivered straight to your inbox as they come off the press! Capable of winning customers hearts, then minds.

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Branding Marketing Fintech Management 48

The Financial Brand

OCTOBER 29, 2023

This article NerdWallet Launches into Banking with New NerdUp Secured Credit Card appeared first on The Financial Brand. NerdWallet says its banking gambit is a way to be an even better affiliate marketing partner. NerdUp is more than just a new entrant in the credit builder space.

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Security Cards Branding Marketing 32

South State Correspondent

OCTOBER 28, 2022

Gartner focused on technology infrastructure, while Money 20/20 was around fintech and payments. Almost every bank and brand we spoke with will increase their investment in these two areas for 2023. Small Idea – Hyper personalization and One-to-one Marketing. Big Idea – Building a New Digital Retail Brand is Fool’s Gold.

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The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? appeared first on The Financial Brand. The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. appeared first on The Financial Brand.

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Data Branding Fintech Marketing Strategies 41

Gonzobanker

JUNE 7, 2023

Bonus complication: Any brand would struggle to win over the trust of an audience that may have used the same account for decades. Older adults have long been ignored in all kinds of markets, but evidence of bold change is even emerging in entertainment. Here, there are existing fintech tools developed for older adults.

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Los Angeles Fintech Digital Banking Tools 133

South State Correspondent

MARCH 21, 2023

The need for a known, reliable brand creates an excellent opportunity for community banks to help small business customers while building deposit balances. This article breaks down how you can use the ERC Assist product to generate deposits in an innovative way. The ERC filing deadline is October 2024.

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Taxes Community Bank Community Operations 195

The Financial Brand

FEBRUARY 25, 2024

This article Forum Highlight: How to Navigate the Coming Storm of Demographic Disruption appeared first on The Financial Brand. This article Forum Highlight: How to Navigate the Coming Storm of Demographic Disruption appeared first on The Financial Brand.

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How To Branding Marketing Fintech 28

Celent Banking

FEBRUARY 1, 2017

This is the third article in a weekly series highlighting trends and themes from Celent’s Model Bank submission process. Articles from this week on will explore some of the broader themes within each category. While this makes the category more difficult to judge, it offers immense insight into what’s happening in the market.

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Customer Experience Branding Boston Innovation 100

The Financial Brand

JUNE 29, 2023

This article SoFi Has Big Plans for the $2B of Deposits It’s Scooping Up Every Quarter appeared first on The Financial Brand. One year in as a bank, this fintech predicts it’ll show a profit for the first time ever, as it plots major loan growth ahead. SoFi sure isn’t hurting for deposits.

Branding 24

Branding Fintech Marketing 24

PYMNTS

APRIL 30, 2018

According to a Crunchbase article published in February of 2018, investments in blockchain and blockchain-related startups (excluding initial coin offerings, or ICOs) were already 40 percent of what they were in 2017. Consider the money being poured into it. Most, though, aren’t really banks in the true sense of the word at all.

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Fintech blockchain Lending Digital Banking 183

William Mills

MARCH 23, 2017

Social media has become an extension of an organization’s brand, and there are many aspects fintech organizations should consider as they build their online presence and brand identity. In our article, Social Media: The Basics , we offer best practices for addressing negative comments and increasing engagement.

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social media Fintech Branding Trends 46

Gonzobanker

MARCH 23, 2022

I didn’t find a lot to do in the lounge other than viewing a wall touting the bank’s blockchain accomplishments and watching a video of Chase’s eCommerce and Fintech Forum from June 2021. Over time, the market for metaverse real estate could evolve in a similar way as the real estate market in the analog world.

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Lending Fintech blockchain Video 103

The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

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social media Branding Examples Fintech 25

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. Every article pitched can be a new blog post and vice versa.

Marketing 40

Marketing social media Study Marketing Automation 40

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content. Every article pitched can be a new blog post and vice versa.

Marketing 40

Marketing social media Study Marketing Automation 40

South State Correspondent

JUNE 8, 2022

This article looks at five ways to use customer lifetime value data to make an immediate difference in bank performance. Meanwhile, the data can also be used to turn your attention outwards and execute marketing campaigns within specific channels and adjust pricing to meet your short-term goals efficiently. Yet, it happens every day.

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Data Marketing Strategy Examples 195

Lex Sokolin

DECEMBER 16, 2020

SPACs are like that, but for Fintech companies. More meat and potatoes in this TechCrunch article too. was that private markets will see more liquid infrastructure. In human words, the private markets will become a lot more accessible. Fintech-like. The holidays are here, and we all deserve some gifts. Democratic.

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Fintech Capital Company Data 52

Lex Sokolin

DECEMBER 16, 2020

SPACs are like that, but for Fintech companies. More meat and potatoes in this TechCrunch article too. was that private markets will see more liquid infrastructure. In human words, the private markets will become a lot more accessible. Fintech-like. The holidays are here, and we all deserve some gifts. Democratic.

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Fintech Capital Company Data 52

The Financial Brand

FEBRUARY 5, 2023

This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand. This article 4 Priorities for Increased Customer Centricity in Banking appeared first on The Financial Brand.

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Branding User Experience Customer Experience Banking Trends 38

The Financial Brand

NOVEMBER 7, 2022

This article Robo-Advisor Betterment’s ‘Challenger Mindset’ Drives Growth appeared first on The Financial Brand. Betterment’s president says challenging and differentiating its own offerings led to growth in the consumer, advisor and employer markets. .

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Branding Marketing Fintech 29

The Financial Brand

APRIL 18, 2023

This article Apple Card’s Newly Launched Savings Account Is Another Brick in the Walled Garden appeared first on The Financial Brand. This article Apple Card’s Newly Launched Savings Account Is Another Brick in the Walled Garden appeared first on The Financial Brand.

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Apple Branding Industry Trends 34

The Financial Brand

JULY 26, 2023

This article Green Dot Plans Big Push for Direct-to-Consumer GO2bank appeared first on The Financial Brand. This banking-as-a-service leader will put the bulk of its $50 million annual marketing budget behind its own mobile banking app to draw consumers.

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Branding Mobile Marketing Apple 21

The Financial Brand

APRIL 30, 2023

This article Enthusiasm for Apple Savings Account High Among Millennials and Gen Z appeared first on The Financial Brand. This article Enthusiasm for Apple Savings Account High Among Millennials and Gen Z appeared first on The Financial Brand.

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Millennials Apple Branding Cards 32

William Mills

AUGUST 16, 2018

For FinTechs, this could be regulatory changes, new technology, or news about other companies. Content Can Be Repurposed for PR and Marketing. This is an easy way to make time spent researching a topic go further for your brand and appeal to your audience on multiple platforms. Promote Your Products/Services.

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Fintech Industry Marketing Strategy 41

South State Correspondent

MAY 2, 2022

Unfortunately, there are many problems with sales funnels, and in this article, we will show why banks should be thinking in terms of “Growth Loops” instead. Some will not know the answer, and other bankers will talk about more marketing, more salespeople, more geography, better follow-up, or a more focused sales effort.

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social media Management Marketing Resources 195

Lex Sokolin

MAY 25, 2020

That feels like a venture bet coming to fruition, or founders looking at the likely market environment for the next 10 years, and saying?—?no Because apparently, Goldman Sachs is considering buying up Wells Fargo, PNC, or US Bancorp to accelerate its transformation into a consumer banking brand. no more of the same old.

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Strategy Fintech Capital Case Study 52

Jessica Ellerm

MARCH 31, 2016

And well, nothing could ring truer in the world of fintech and banking disruption. In the fintech trenches, where new ideas are being bought to life, everything is an unknown quantity. But before we set sail, the key question to ask ourselves is why our particular brand of disruption is necessary.

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Fintech Innovation US Regulation 40

Abrigo

MARCH 6, 2017

Following the right people or organizations on Twitter, for example, can generate a steady stream of informative articles and news alerts. 3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks. It often Tweets columns tied to breaking news and statistics.

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