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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Why (Win Or Lose) Apple Card May Already Be Changing Payments

PYMNTS

In technology, especially when it comes to consumer-focused technology, Apple is viewed as a disruptive force. The digital card will be linked to Apple Pay. Apple Card is set to be available starting this summer. The duality of physical and digital cards seems to have sparked at least some mulling from other firms.

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Apple-Goldman Credit Card Poses Risks, May ‘Blow Up’, Ellis Says

Bank Innovation

It would be “odd” for Apple Inc. to offer a jointly developed credit card with Goldman Sachs Group Inc. and not with Synchrony Financial, MoffettNathanson analyst Lisa Ellis said, since Synchrony dominates the market for co-brand offerings. Goldman must be offering Apple a very good deal,” Ellis said by email.

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Branding can overcome Apple Card's gaps

Payments Source

Apple Card's advantages are mostly available elsewhere, but Apple's marketing prowess will make it a formidable competitor, according to Jonathan Ebinger, a general partner at Blue Run Ventures.

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Synchrony Financial CEO Taking Wait And See Approach With Apple Card

PYMNTS

Margaret Keane, the CEO of Synchrony Financial, the biggest provider of store credit cards, said the card industry will be keeping a close watch on how Goldman Sachs handles its partnership with Apple in regards to the newly announced Apple Card.

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Apple Hopes 5G iPhones Will Boost China Sales

PYMNTS

Apple is hoping its new 5G iPhones will help it bridge a gap in sales in China, where it has been beaten out by rivals like Huawei, The Wall Street Journal (WSJ) reports. But in China, the phone wasn't seen on display at an Apple store in Shanghai. On Tuesday (Oct. in recent years.

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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

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