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Addressing the Need for Personalization in the Financial Services Industry

Perficient

In the financial services industry, security, stability, and protection are foundational brand values from which to deliver customer experiences. From these key values, customer journeys and the experiences they deliver bring these brand values to life for the consumer. Elements of Delivering a Personalized Experience.

Industry 294
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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

1) Know Me – Data & Analytics Relevant to the Customer. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. Leveraging technology in a personalized user experience is a critical way we will make this come true. We also help them achieve enterprise-wide operational excellence.?

Mobile 294
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5 things banks need to do to boost customer experience

NCR

With the landscape shifting rapidly for the financial services industry – thanks to the rise of digital and changing consumer expectations – being able to provide a strong customer experience (CX) can be a key differentiator that helps banks stand out in a crowded and increasingly competitive market.

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Guardian Of The Analytics Galaxy

PYMNTS

Think the life of a vice president of analytics is all about the numbers? But in an interview with PYMNTS, Massy Najafi , who serves in that role at Guardian Analytics , shed light on more than a few other aspects of the job. PYMNTS: What does a day in the life of a VP at Guardian Analytics look like? Think again.

Analytics 116
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5 Consumerism Tips for Healthcare

Perficient

And in healthcare – an industry that tends to segment consumers into patient or member experience silos – consumers increasingly expect a seamless, holistic, digital health journey. Today, entire industries such as healthcare, banking, insurance, and business-to-business (B2B) sales are being rewired around customers and end users.

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Delivering Trust for Risk-Aware Telcos - Using Data and Analytics

FICO

Delivering Trust for Risk-Aware Telcos - Using Data and Analytics. Pre-screened, right-sized offers and the efficient use of ‘just-in-time’ data are helping telcos win, retain and safeguard more customers – regardless of age or credit profile. Clearly, customers’ needs can change in an instant. FICO Admin. by Tim Young.

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How a Bad Decision Process Ruins Customer Experience

FICO

Communications Service Providers are competing on customer experience powered by data, advanced analytics and connected decisions. In this second article of my series, we’ll look at customer experience scenarios that can be improved by advanced analytics and how CSPs could and should take a more customer-led approach.