Social Assurance

JANUARY 11, 2021

This all comes while still being slightly defensive and watchful for what will potentially disrupt the plan next (remember the spring of 2020?). In speaking with financial marketers across the country, many struggle with shifting the mindset from crisis communicator to strategic marketer. Facebook Pay. LinkedIn Live Events.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

This all comes while still being slightly defensive and watchful for what will potentially disrupt the plan next (remember the spring of 2020?). In speaking with financial marketers across the country, many struggle with shifting the mindset from crisis communicator to strategic marketer. Facebook Pay. LinkedIn Live Events.

social media 15

social media Branding Trends Tools 15

Social Assurance

AUGUST 14, 2020

In fact, every day of the year, there is a celebration of something that your financial brand can post about! From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Sombreros welcomed. We can help!

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social media Branding How To National 15

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

Conference 195

Conference Marketing social media Data 195

PYMNTS

NOVEMBER 4, 2020

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling off the roof earlier this year. Even Facebook, with its advertising boycott turning out a boost for other brands in the space, saw its ad revenues jump in the latest quarter.

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social media New York Report Branding 176

PYMNTS

AUGUST 3, 2020

Pivoting business models have been the hallmark of some major changes, including the complete reconfiguring of companies such as Zara and Nike and luxury brands like Ferragamo and Moncler. On Friday (July 31), the company opened a new concept store in Shenzhen, China, which is an important market for the brand.

social media 125

social media Retail Innovation Branding 125

Social Assurance

JULY 2, 2020

Communities will come together to celebrate and strengthen the bonds that hold them together (with social distance of course). Financial brands maintain and build upon this sense of unity throughout the year – providing the sparks that shine a light on their communities. 2020 has thrown several surprises at all of us.

Community 15

Community Branding social media Examples 15

PYMNTS

AUGUST 31, 2020

Those needs are a viable social media to grab younger consumers and an expansion of its eCommerce capacity. We’ve been providing that for our creator community as another way for them to earn a livelihood,” Pappas said in an interview on CNBC’s “Squawk Box” Friday (Aug. I think there’s a lot of different synergies there.”.

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social media Massachusetts United States Branding 131

Social Assurance

FEBRUARY 19, 2021

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

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social media Trends Video Branding 15

Social Assurance

JULY 1, 2020

Boycotts are nothing new – neither is brands acting as activists for causes. Some organizations have included activism as a central part of their brand for years, such as Patagonia’s interest in environmental preservation. It’s becoming more and more common to see brands actively embrace different forms of social activism.

Branding 15

Branding social media Community Course 15

Social Assurance

DECEMBER 11, 2020

You know Dasher and Dancer and Prancer and Vixen, but do you know how to market your financial brand this holiday season? The growing trend toward digital mediums has only accelerated during 2020 and social platforms are the top location for brands to engage with their customers. Build Community. Conclusion.

Branding 15

Branding Community How To Marketing 15

Social Assurance

DECEMBER 4, 2020

2020 brought new truth to the expression “a year like no other” – providing twists and turns that few, if any, saw coming. Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges.

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Compliance Marketing Report social media 15

Independent Banker

SEPTEMBER 30, 2021

But for most community banks, building a trustworthy brand isn’t a conscious effort. So first, we’ll look at how two community banks have become trusted pillars of the community through charity work and good old?fashioned billion-asset community bank. Build your community. It’s in their DNA.

Community 139

Community Community Bank social media Security 139

Banking 2020

OCTOBER 16, 2014

Jill discussed VWCU’s ongoing partnership with University of Arizona’s football organization and how their recent online video campaign has increased engagement with the local community. This campaign has increased our engagement with the local community. How have you used social media to increase engagement among your members?

Arizona 68

Arizona social media Tucson Video 68

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. By Beth Mattson-Teig.

Community Bank 91

Community Bank Community Tampa North Carolina 91

Social Assurance

AUGUST 7, 2019

The trend is clear – if your financial brand isn’t on Facebook, it’s time to put a process change in place to make it happen. In fact, according to our 2018 Marketing and Compliance report, 95% of financial brands maintain a presence on Facebook with a growing 52% permitting loan officers to operate their own account.

Branding 12

Branding social media Community US 12

Social Assurance

DECEMBER 31, 2019

With over a billion users (not a typo) per month, Instagram should be a part of your financial brand’s toolkit heading into the new decade. Not only is Instagram an effective way to reach customers and leads between the ages of 18-34 , but it can also be used to showcase your products, community and more in a new way.

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social media Branding Community Examples 15

PYMNTS

DECEMBER 13, 2017

After all, the founders surmised, even if the buyer didn’t get a product as advertised, all they were out was $5.00, Fiverr’s global head of community told Karen Webster in this week’s Matchmaker Is In. “At there are 26 million of those types of establishments , and Fiverr is creating a community of support for all of them.

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social media Online Community System 102

Perficient

JULY 31, 2020

First of all, big kudos to first responders such as doctors, nurses, police, front-end-shop staff, and mental health workers for keeping your communities running during these troubling times. At the same time, my heart felt condolences for anyone who has lost a loved ones during this time.

Data 354

Data Analytics Strategy social media 354

Banking 2020

NOVEMBER 27, 2015

These digital-heavy, mobile-savvy youngsters feel free to eschew brand loyalty and shop around for options on a whim, and the constant emergence of new technologies supports fickle habits. Some might be, but it turns out that the big winners, at least in this iteration, are actually local and community banks, registering a 5% migration.

Millennials 40

Millennials Survey social media Online 40

CB Insights

NOVEMBER 6, 2018

Search data helps brands understand shopper preferences. Beauty brands partner with Google Assistant and Home. Messenger taps brands for beauty bots. Instagram powers digital beauty brands. Google’s search data helps brands understand beauty shopper preferences. YouTube powers beauty influencers.

Google 72

Google Apple Industry Branding 72

Banking 2020

JULY 1, 2015

From big banks to community credit unions, financial institutions of all sizes can learn lessons from community engagement programs that are being implemented across the country. A great example of this is connecting with the local community through local grants and marketing giveaways. Any of the same?

South Carolina 40

South Carolina North Carolina Community Virginia 40

Social Assurance

AUGUST 27, 2019

We’ve got you covered with the top three things you can start looking at today before developing your 2020 marketing plans. Gen Z is the multi-platform generation — after discovering a brand on Instagram, 45% turn to Facebook, Twitter and YouTube to learn more. They’re reading what you say and what your financial brand stands for.

Marketing 12

Marketing social media Millennials Branding 12

Money and Payments

AUGUST 14, 2023

Ok, so you may have been reading a complex thread on social media about the European travel rule for crypto companies and the impact it has on fundamental rights to privacy and freedom to provide services. Intelligence and law enforcement community were however keen to introduce far reaching KYC and data transfer requirements.

Regulation 36

Regulation Data Maine Operations 36

Social Assurance

NOVEMBER 15, 2019

The idea for Flyover Fintech was put together by two friends, Don’t Panic Lab’s Bill Udell and Social Assurance’s Ben Pankonin , and is a culmination of their vision of how fintech could help solve some of the pressing issues affecting our communities. Ben Schmitt, Vice President of Product and Information Security, Dwolla.

Conference 12

Conference Fintech Nebraska Software 12

Money and Payments

AUGUST 8, 2023

Ok, so you may have been reading a complex thread on social media about the European travel rule for crypto companies and the impact it has on fundamental rights to privacy and freedom to provide services. Intelligence and law enforcement community were however keen to introduce far reachting KYC and data transfer requirements.

Regulation 36

Regulation Data Maine Operations 36

Social Assurance

JANUARY 15, 2021

TikTok has been the social media platform, getting all the attention as of late – the good, bad and downright weird. It’s one of the fastest-growing social media platforms, with U.S It’s an app every financial brand should focus on understanding. So, how should bank brands process this information?

Branding 15

Branding social media Video Trends 15

PYMNTS

MARCH 1, 2016

Interestingly, one retailer in particular — Zappos , the online shoe and clothing store that, since 2009, has been a subsidiary of Amazon — this year took the very fact that Leap Day is not a nationally recognized holiday as a springboard to drum up a little attention for its own brand. We want to give that day back to the people.

Retail 100

Retail Branding social media Online 100

Gonzobanker

DECEMBER 22, 2015

No one has been more successful at using social media to generate awareness and a positive image for their bank than Jill (@JillCastilla, @CitizensEdmond). Jill’s use of Twitter is a model for any bank CEO looking to engage on social media. Community bank marketing resources. Freudian Slip Award. C’mon Man!’

Community Bank 60

Community Bank Apple Community Technology 60

Banking 2020

JANUARY 20, 2016

Cryptocurrencies like Bitcoin run on a decentralized system of computers and use a secure “ blockchain ” ledger that is verified by the community through cryptography. From browsing on social media, to clicking through to the mobile site, to paying on the computer, the modern customer moves across multiple channels while shopping.

Mobile 40

Mobile Millennials Bitcoin Security 40

CB Insights

SEPTEMBER 4, 2019

Social media is also helping campers discover new places to visit, then share their experiences with others: 30% of millennials said that they picked a camping spot after seeing someone else go there. BOUTIQUE GYMS & CLASSES ARE spreading AS MILLENNIALS SEEK CHOICE AND COMMUNITY. Source: Burst/Pexels.

Millennials 78

Millennials Industry Branding social media 78

CB Insights

JUNE 17, 2020

Apple and Google announced in April 2020 that they were collaborating on contact tracing technology for incorporation into iOS and Android devices. Meanwhile, brands that were already virtual-first have seen dramatic increases in adoption during the crisis. It’s a sad consequence, but there is no other way [to communicate].”.

Industry 101

Industry Technology Online Video 101

Gonzobanker

DECEMBER 20, 2018

Leveraging the Virtual Wallet brand it built years ago, it will be worth watching how PNC fares in 2019. CVB Financial acquires Community Bank. With active investment and community engagement, Hispanic membership growth at ICCU is now more than twice the rate of other household segments. GonzoBanker of the Year – Mid-Size Banks.

Fintech 104

Fintech Conference Innovation Community 104

Lex Sokolin

AUGUST 19, 2020

Now, in 2020, with a few years of licensed banking operations, we can take a sober look at what the data is really worth today. People just might switch phone brands for Facebook. The model shows an expected 2020 case reflecting the company’s recent downsizing and increasing transaction volume. Nobody wants ordinary success.

Comparison 52

Comparison Fintech Lending Analysis 52

CB Insights

DECEMBER 14, 2017

In the process, these brands, spanning everything from detergent to sneakers, are radically changing consumer preferences and expectations. How will we shop in 2020? These well-positioned startups are not just competing with some of the biggest retail brands in mattresses, razors, shoes, and more, by launching their own brands.

Video 78

Video Branding Company Strategy 78