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Walmart Launches 'Modern Fashion Brand'

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The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. billion in 2019.

Branding 263
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Sensory Branding: Right Scent, Right Time?

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Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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Digital-First Economy Redefines Retail And Consumer Behavior

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When it’s said and done there was only one story that mattered in the retail universe this year and it was the rise of the digital-first economy. Direct-to-consumer (D2C) brands drove into the pandemic and adapted to it to catch the digital shift. Adore Me, for example, was a thriving eCommerce brand before the pandemic.

Retail 295
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Five Lessons In Retail Reinvention From 2019

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But before we shut the door on 2019, it bears taking a moment to note how much the world of retail has changed in the last year, a fitting capstone on a decade that has seen retail as the American consumer commonly knew it taken to the ground and rebuilt nearly from the foundations. Lesson 1: Think Big . “We

Retail 135
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Designer Brands Reports 44.7 Pct Drop In Net Sales Amid Pandemic

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Designer Brands Inc. The company operates almost 1,000 retail stores under names like DSW Designer Shoe Warehouse and The Shoe Company. percent for the first quarter of 2020, in comparison to a 3 percent rise in the same quarter of fiscal 2019, according to an announcement. and global markets resulting from COVID-19.”.

Branding 141
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How Experiential Retail Is Giving Physical Stores An Edge

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As 2020 unfolds, the retail business has been dramatically altered. But with consumer spending holding steady, it’s important for retailers to grasp the opportunity to create innovative ways to get, keep and grow customers. And retailers that deploy experiential tactics drive repeat purchases at rates nearly twice those who don’t.

Retail 210
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Retail 2021: The Five Things Retailers Should Be Talking About At NRF This Week

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Every year for the last 110 years , members of the retail trade group, known as the National Retail Federation (NRF), have assembled to discuss the slate of issues pertinent to its members. COVID-19, of course, didn’t cause physical retail’s steep decline — it just accelerated it. Retail is now about logistics and the last mile.

Retail 309