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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. Nubank is an example of what happens when you invest in your products in order to differentiate your brand.

Branding 221
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Teens Love Instagram More Than Snapchat

PYMNTS

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. Instagram is not just appealing to teenagers; it is also drawing more marketers. Piper Jaffray polls 8,600 teenagers across the U.S.

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Can Western QSR Brands – And Others – Gain More Power In China?

PYMNTS

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100
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Vans Skates Into LA With Community-Driven Concept

PYMNTS

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The brand has also partnered with Goodwill and Chrysalis to access underserved employees.

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Apple, NBA Team Up To Release Apple-Branded Playlist In Services Boost

PYMNTS

The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly,” Jeff Marsilio, the NBA’s senior vice president of new media distribution, said in an interview. Although Apple will operate the playlist, a relatively young label called UnitedMasters , which was founded in 2017, will provide much of the music.

Apple 130
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Can Millennials Revive Call Center Commerce?

PYMNTS

That’s reportedly the case when it comes to luxury retail brand Gucci. The change in behavior is due, in part, to social media sites such as Instagram. These platforms bring urgency to fashion and serve as a newsfeed for brands. Gucci Operation. percent year over year. That compares to 3.8

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Why Toys Are Making A 2020 Comeback

PYMNTS

In fact, 2020 opened with retail reports decrying the great toy sales slump , citing the 4 percent fall-off in toy sales, the rather tepid holiday sales season reported between 2018 and 2019 and the fact that toy sales came up short during last year’s holiday season. under the age of 14.